CUSTOMER STORY

Cox Communications, Winterberry Group and Analytic Partners

An interactive discussion with a panel of industry experts and thought leaders on new strategies to win in the wake of the data disruption caused by cookie deprecation, IDFA, CCPR, and growing consumer privacy demands. 

Hear our panel's thoughts on...

#1 Data Deprecation
00:01:45


#2 Growing The Value of First-Party Data 
00:11:30


#3 Understanding The Full Marketing Ecosystem 
00:18:21


#4 Establishing Strong Connections with Customers
00:30:36


#5 Best Practices To Prepare For Data Depreciation
00:32:45

Hear the expert panel's thoughts on:

  • Assessing where your measurement and spend will be compromised/challenged with data deprecation

  • Building and growing your first-party data by providing a clear benefit and value exchange to your customers and build trust

  • Experimenting and validating new ways to connect with customers like publishers and cohorts – but monitor costs going forward

  • Future proofing your measurement and incorporating a full business view, including personas, cohorts, and location data - that is all privacy safe

Recorded in 2021.

 

"We've been developing a future-proofing measurement strategy for some time...it was a primary reason why we partnered up with Analytic Partners to be leveraging the Commercial Mix Models.

It gave us that foundation of understanding into the role that marketing is driving - such as how different media are driving conversions not only online but also offline - and also how other factors outside of marketing are driving our business."

Mallory Fetters

Senior Director, Marketing Sciences

Cox-1

Speakers


 

Nancy-Smith-2

Nancy Smith
President and CEO,
Analytic Partners

 

Tina-Moffett

Tina Moffett
Senior Analyst,
Forrester

 

Mallory-Fetters

Mallory Fetters
Senior Director, Marketing Sciences, Cox Communications

 

Bruce-Biegel

Bruce Biegel,
Senior Managing Partner, Winterberry Group

 

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