Accelerate your Business

Let Marketing Optimization Lead Your Way into the Automotive Future

Optimize Your Key Business Drivers by 15% - 30%

In the dynamic automotive industry, with stable to declining markets but increasing competition, only OEMs with best-in-class marketing efficiency will keep and extend market share. Analytic Partners will help you optimize your marketing as we have done for more than 700 companies across industries and around the globe. We have analyzed hundreds of billions of marketing spend and with integrated services and technology we optimize our clients’ marketing to drive real business impact.

 

A robust measurement program can mean the difference of tens of millions of Euros to your bottom line. Consumers exist in an omnichannel world, interacting with digital and offline touchpoints. To measure and optimize in this world, you need more than just multi-touch attribution (MTA), we believe that you need to look at the whole, unified picture.

1. Identification of What is Sold With and Without Marketing

Decomposing your changes in Sales will give a clear understanding of how competition, trends, price, and other factors, as well as your own marketing activities such as TV ads, motor shows and dealership incentives influence your sales.

2. Analysis of your Marketing Activities for Optimization

We will take a deep look at all media channels (on/offline) and identify optimization opportunities:

    • How do all media channels perform?
    • How do they influence other channels?
    • What makes an activity successful and where is the potential to fail?

Halo Effect

The Halo Effect is a classic example of how automotive products influence each other: Anchor brands or the largest focal brands generally drive the strongest overall sales response as well as maximize halo onto other lines

3. Digital Deep-Dive for a True Holistic View

This is not just a look at Multi-Touch Attribution. It’s a much more holistic look into digital activities that will go across tactics and campaigns, which can also help understanding short and long term ROI of digital activities

4. Uncovering New Opportunities

Based on our previous automotive case studies, we can predict a potential impact of around 20% on incremental sales after optimizing your Marketing.

We will help you adapt, evolve and thrive in your market.

+20% incremental sales = +4% business impact

Based on our previous automotive case studies, we can predict a potential impact of around 20% on incremental sales after optimizing your Marketing.

Contact us to find out how to accelerate your automotive marketing