Archive for Marketing Measurement
Organizations looking to elevate their MMM program to a Commercial Analytics solution have a very weighty question awaiting them:
Build, or buy?
While there are many considerations that factor into making this important decision – and no single choice that is best for every organization – there are a few universal questions that all decision-makers should consider early on.
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Build vs Buy: The Pros & Cons of In-Housing to Elevate your MMM Program
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Calibrating with Chaos
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CFO and CMO Strategy Guide: A Collaboration to Drive Growth
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Generative AI in Marketing Measurement & Optimization
Commercial Analytics Goes Beyond Report Card ROI Analysis To Provide Dynamic, Forward-Looking Decisioning
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Analytic Partners Recognized As A Leader in The Forrester Wave™: Marketing Measurement & Optimization, Q3 2023
Commercial Intelligence Overview
Make Better, Faster, More Profitable Decisions With Commercial Intelligence
Brand Impact: Quantify the Monetary Impact of Brand on Business Performance
From Data to Insights: The Outlook for Marketing Analytics
Views From the Front Line: The Top Marketing Investment Tactics for 2023
Don’t React, Adapt: How Analytics Can Help Organizations Thrive Amid Uncertainty
Commercial Analytics: Measurement Evolved
Turn Challenges into Opportunities: The Power of Trendspotting in Data and Analytics
Ad Age and Analytic Partners – The Advertising Evolution: Trends, Truths and Taking Action
Watch the Video – Maximize Growth Opportunities With Customer Obsession
Watch the Video – Uncovering Opportunities for Growth
Marketing Week Panel Discussion: The Greatest Charts of All Time
Michaels and Analytic Partners at Ad Age Next: Retail – From Brand Building to Brand Transformation
The Future of Measurement in a Cookie-Less World: The 4 Things Business Leaders Should Remember
20 Insights For 20 Years E-book
Analytic Partners and Adweek: Growth in the Face of Disruption
Talking Long Term: How Today’s Consumer Behavior Changes will Affect the Future
A Taste of Mark Ritson’s Smorgasbord: Long Term vs Short Term
Video: Has 2020 Ripped Up Your Measurement “Menu”?
Mark Ritson’s Smorgasbord: The 7 Things Marketers Should Prioritize Now
Live, Fast, Agile, Forward – Mastering the Elements of Good Measurement
Webinar Highlights: Preparing for the Data Apocalypse
Watch The Video – Preparing for the Data Apocalypse
Watch the Video – Scenario Plan for Future Success
I-COM White Paper: Current Issues in Attribution & How to Overcome Them
Video: Life is Like a Box of Chocolates, Marketing Shouldn’t Be.
Measurement Through Uncertainty: Advanced Analytics and Covid-19
Watch the Video – Future-Proofing Your Brand: Planning for What’s Next
Watch Video – Future-Proofing Your Market Position: Rethinking Marketing Strategy in Turbulent Times