Solutions
Commercial Analytics

Commercial Analytics

Understand the whole business to maximize impact

Overview

Measure Every Driver to Prove Marketing’s Incremental Impact on Revenue

Today’s marketers are running multiple campaigns across multiple channels. Commercial Analytics identifies and measures each activity’s impact and ROI in the context of both internal and external factors

Holistic

Go beyond media and marketing optimization and identify all the factors that affect your commercial performance

Flexible

With a more holistic view, you can answer more questions – whether strategic and corporate or tactical and functional

Granular

Understand performance by Geography, Store, Channel, and Persona

Faster

Performance metrics and impacts of competition, market or the economy in real-time with always-on Live Models

“We’ve established a long runway of high confidence in our ROI from marketing.”

Mallory Fetters Cox, Senior Director, Marketing

Read the customer story

A photograph of Mallory Fetters, Senior Director of Marketing Sciencse

“With Analytic Partners, we have progressed from ‘I think…’ to ‘we know…'”

Sarah Landsman Kroger, Vice President, Marketing

Read the customer story

A photograph of Sarah Landsman, Vice Presidnt of Marketing.

“We’ve had the data to help us make better decisions and understand the drivers that will carry the business forwards.”

Christof Zanecchia VF Corp, Senior Director, Global Marketing Science

Read the customer story

A photograph of Christof Zanecchia. Senior Director of Global Marketing Science

“Rather than looking at how activities are performing in 6-month increments, we are able to understand programs’ return within 5 weeks.”

Jennifer Benkarski Hilton, Director of Marketing, Performance & Insights

Read the customer story

A photograph of Jennifer Benkarski, DIrector of Marketing for Performance & insights

Our Platform

Adaptive Platform

Our Commercial Decisioning Platform, GPS Enterprise, measures and analyzes a wide array of marketing, business and external data.

Always on, always learning, always delivering. The platform adapts to your unique needs to deliver actionable insights you can act on.

Learn about our platform