Microsoft and Analytic Partners

Hear how Microsoft worked with Analytic Partners to:

• Build foundational knowledge about how media drives both purchase intent and sales in the short term

• Understand the full impact of a multi-year advertising effort to inform long-term investment decisions

• Uncover new opportunities for success through a holistic approach to analytic

Recorded at ARF Attribution and Analytics Accelerator 2021

"It was really exciting and validating to see that some of those base sales that we'd seen growing over time could be attributed to a long-term investment in advertising. And what we found was a 30% increase above and beyond our short-term advertising ROI due to measuring that long-term impact."

Kathleen Magnuson

Director, Market Research

Maggie Merklin
Chief Customer Officer,
Analytic Partners

Kathleen Magnuson
Director Market Research,
Microsoft

ROI GENOME INTELLIGENCE REPORT
The Rules of Recession-Proofing - How to Maintain Advertising Effectiveness in Challenging Times.

More comprehensive visibility - whether in terms of brand marketing's ROI, or when looking at long-term vs short-term impact - was key to Microsoft marketing analytics strategy.

Discover more about the value of such visibility, and the steps to achieve it, all of which are encapsulated in this report on marketing effectiveness in tough economic times.