Analytic Partners à IREP Forum : Performance marketing et mesure en temps de Covid
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EffWorks Global 2021 will present unparalleled opportunities for brands and agencies to arm themselves with the knowledge they need to navigate Marketing Effectiveness as we head towards a post-COVID recovery. Register below for all sessions and join us for our Satellite Event on 14 October at 9am where we will host a panel discussion on how brand can turn challenges into growth opportunities.
There has been no shortage of change in the marketing industry over the past decade and the complexity of the advertising ecosystem has increased, especially in ecommerce. But with so much to consider, how can marketers plan for future success and growth? During this session, Farfetch and Analytic Partners will look at the biggest challenges in marketing and the key steps every brand should take now to future-proof against whatever change comes next.
How can organizations balance a focus on short-term consumer perception and behavior change, with long-term brand building? In this session, Kathleen Magnuson, Senior Data Scientist, Research & Insights at Microsoft will sit down with Maggie Merklin, Chief Client Officer at Analytic Partners, to dive into that question and more. After working together to build foundational knowledge about how media drives both purchase intent and sales in the short term, the team set its sights on: understanding the full impact of a multi-year advertising effort to inform long-term investment decisions. Find out how Microsoft uncovered new opportunities for success through a holistic approach to analytics.
Join us on December 12th as we sit down with AdAge to discuss the latest trends in the market.
More information and a link to register coming soon.