Un leader reconnu dans l’analytics

Nos actions

Notre objectif est de vous aider à augmenter la performance de votre entreprise grâce à des insights analytiques.

Fondée en 2000 par Nancy Smith, la PDG actuelle, Analytic Partners s’est développée pour devenir le leader mondial indépendant du conseil en Marketing Analytics. Nous aidons les plus grandes entreprises mondiales à s’adapter à l’univers en constante évolution du marketing, à faire évoluer leur approche des données et de l’analytics, et à prospérer quelle que soit la conjoncture économique.


Grâce à des services de consultation intégrés et à une technologie exclusive, nous optimisons l’impact commercial de nos clients :

  • Une approche unique du Marketing Measurement, de la prévision et de l’optimisation
  • Des insights qui se traduisent en actions
  • Une amélioration des capacités internes et de l’adoption de l’analytics.

Partenariat à long terme

Nous sommes de véritables partenaires pour nos clients, sur de nombreuses années. Nous apprenons, intégrons toutes les subtilités de votre activité et nous focalisons sur votre succès à long terme.

Intégration Services & Technologie

Nous livrons des résultats précis et validés en l’espace de quelques semaines et non de mois.  Nos storytellers experts en analytics trouvent les insights dans vos données.

Expérience approfondie

Nous avons près de 20 ans d’expérience en analytics, avec une stabilité de l’équipe dirigeante qui se démarque dans un secteur particulièrement volatil.


Entreprise à capitaux privés, notre approche est impartiale, nos recommandations indépendantes ; nous n’avons pas de conflits d’intérêts.

Une excellence reconnue

Analytic Partners est certifiée Women-Owned Business et un leader reconnu dans la mesure et l’optimisation marketing. Elle a été nommée à deux reprises Smart Data Agency of the Year par I-COM.

  • 150x valeur moyenne générée
  • 30% d’amélioration du ROI en moyenne
Notre équipe de direction
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Nancy Smith

President and CEO

President and CEO Nancy Smith founded Analytic Partners in 2000. Prior to starting AP, Nancy worked at ASI (now, Ipsos ASI) and Clairol, where she managed marketing insights projects, teams and vendors. Nancy has an MBA degree from the University at Buffalo School of Management, where she focused on econometrics, marketing and international business. With AP, Nancy is proud to lead the world’s largest independent global marketing analytics solution provider.


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Jeff Driskill

Chief Financial Officer

As CFO, Jeff Driskill collaborates to identify strategic growth opportunities and oversees strategic and tactical matters as they relate to budget management, cost benefit analysis, and forecasting. With more than 20 years of experience in global finance, Jeff has facilitated acquisitions with Serious Eats and Tapad, elevated the New York Mercantile Exchange to a global company, and has driven millions in equity & debt financing. As a founding team member of Tapad, Driskill was central to its $360 million acquisition by Telenor in 2016.

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Maggie Merklin

Chief Client Officer

Maggie Merklin has been an invaluable resource within Analytic Partners for 20 years. Maggie leads our Client Engagement Teams, and partners with our Product and Business Development teams to drive AP’s growth and development. Maggie plays a key role in bringing new solutions and innovations to address evolving data, and both marketplace, and business challenges.


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Hong Jin

Chief Science Officer

Hong Jin, MIT Ph.D, has been with AP for over 13 years, and leads our global R&D initiatives including Advanced Analytics, Methodology, Software Development, data science, AI, Augmented Analytics, and other innovations. Hong has more than 20 years of experience in marketing analytics including optimization solution design and deployment. He has worked in both corporate and consulting environments across multiple industries.


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Alexis Terrazas-Perez

Chief People Officer

Alexis acts as a trusted advisor, talent champion and change-agent at Analytic Partners. Throughout her career of nearly 20 years, Alexis’ guiding principle has been to create a compelling employee value proposition and ensure leadership capability which can deliver that experience and culture. Her focus at Analytic Partners is to ensure we continue to live our company values of People, Passion, Growth.

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Omar Dennis

Chief Strategy Officer

Omar Dennis has been with Analytic Partners for over 20 years. Prior to AP, Omar was a co-founder of DBexchange, a SaaS marketing database start-up. Omar has a J.D. from the University at Buffalo School of Law, where he focused on Corporate Finance, Tax, and Intellectual Property.

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Jonathan Barrett

Senior Vice President, EMEA

Jonathan is leading Analytic Partners’ EMEA business from the London office. He brings a wealth of experience in growing businesses and creating customer value, gained in leadership roles at technology brands such as Cisco, Dell and Microsoft. More recently, as SVP, EMEA & APAC at Datminr, he was responsible for the go-to-market and hyper-growth of the award-winning SaaS AI and Machine Learning platform.

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Kevin O'Farrell

Associate Vice President, EMEA

Based out of our Dublin office, Kevin brings 13+ years of analytics experience to his role as Vice President, EMEA where he helps major brands grow across the globe. Originally from an academic background, Kevin is interested in going beyond the sales impact of marketing, looking at a bigger picture.

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Maren Seitz

Senior Director & Head of DACH

As the Head of DACH, Maren Seitz oversees the brand’s expansion in the German-speaking region, as well as the strengthening of existing and new client relationships. After ten years in Australia, where she worked for Ipsos, among others, she returned to Germany in 2017. The marketing expert has 15+ years of experience in research-based consulting with a focus on marketing effectiveness, touchpoint and media strategy.

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Andy Gallagher

Vice President, Client Engagement

Andy is heading our London office and has more than 20 years of experience in marketing and digital measurement. He spent the last seven years leading a Media & Analytics Measurement Consultancy for Kantar in various international locations. Prior to this, he spent eight years at media conglomerate NBC Universal in New York overseeing research and analytics in the News & Sports division.

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Jun Cao

Vice President, Asia

Based out of our Shanghai office, Jun is responsible for Asia operations at Analytics Partners. With 15+ years of analytics experience, Jun brings innovative solutions and high-value consulting skills to help global and local clients drive analytic adoptions in Asia. Jun holds a Ph.D. degree from Temple University in the US and a bachelor’s degree from Peking University in China.

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Paul Sinkinson

Managing Director, Australia

Paul Sinkinson is responsible for the Australian operations at Analytic Partners. With over 15 years of analytics experience, Paul has worked across many of Australia’s leading brands in Finance, FMCG, Logistics, and Travel. Paul has a passion for reducing the complexity of the fragmented marketing environment to create clear pathways for growth.

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Rich Gascoyne

Senior VP, Business Development

Rich Gascoyne is responsible for partnering with Fortune 500 companies to enhance the effectiveness and efficiency of their marketing investments. Previously, Rich was President and Co-founder of EngageSciences, which was acquired by Wayin, upon which he was named CRO. He also served in executive roles at Vignette, Accenture and Claremont Technology Group. Rich is a graduate of the University of Notre Dame and author of the book, “Corporate Internet Planning Guide: Aligning Internet Strategy with Business Goals.”

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Joe La Sala

Vice President, Marketing

Joe LaSala oversees global marketing efforts across branding, demand generation, sales enablement, and press and analyst relations. Based in New York, Joe has over 20 years of experience in marketing and communications for global technology and services companies. Joe earned his BA at Hobart College and an MBA at Zicklin School of Business – Baruch College.

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Peter Kutrubis

Vice President, IT

Peter brings a wealth of global experience across a wide range of infrastructure (network, data & cloud), business continuity, security, and enterprise SaaS technology solutions. His most recent roles include senior roles at Reval, Bottomline Technologies, and Allegient Systems.

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Mike Menkes

Senior Vice President

Located at Analytic Partners’ New York office, Mike Menkes has spent the past decade helping grow Analytic Partners’ consulting services. Mike currently focuses on key global clients and corporate initiatives centered on delivering client service excellence. Mike has a keen interest in identifying breakthrough insights and implementing processes to help clients make use of advanced analytics.

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Konstantinos Spetsaris

Senior Vice President

Based in the NYC office, Konstantinos brings more than 20 years of expertise in marketing analytics and consulting leadership. He has held senior positions at analytics firms including (m)PHASIZE and Nielsen. He has also held roles at The Modeling Group and MMA (Marketing Management Analytics).


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Fred Chassé

Senior Vice President

Fred Chassé leads AP’s Denver and Charlottesville offices. Fred is responsible for client relationships across a number of industries with a wide range of analytic services. Experienced in implementing complex analytic programs in organizations large and small, Fred is known for consistently driving marketing ROI improvements for many of AP’s clients.

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Susan Tillou

SVP, Head of Global Partnerships

Susan brings 18+ years of experience to Analytic Partners. She spent over 12 years at Kantar, where she led global partnerships and managed Kantar’s multi-market audience targeting portfolio. Susan is focused on building out strategic partnerships that will enrich the Analytic Partners offering and enable greater depth of insights for clients.

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Preeti Croke

Vice President

Based out of our New York office, Preeti Croke brings 15+ years of analytics and measurement experience to her role. Previously Preeti helped build out Analytic Partners’ Product Management and Commercial Success functions and brings a unique understanding of how to leverage our technology to fuel key outcomes for our customers.

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Mike Storms

VP, Corporate & Data Partnerships

Mike Storms is focused on creating valuable connections between AP and its corporate and data partners. Mike brings leadership experience in architecting data strategies and developing solutions to the role. Mike has a BSE from Princeton University and has led large analytic departments for leading agencies.

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Kristin Moody

Vice President

Kristin Moody brings over 20 years of analytics experience to her role as Associate Vice President, Data Analytics & Client Engagement Team at Analytic Partners. Throughout her 17+ year journey with AP, Kristin has worked across a variety of industries, including hospitality, to deliver robust and innovative analytic solutions. Kristin holds a B.S. in Chemistry from the University of Richmond.

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Aaron Baker

Vice President

Aaron Baker is based in AP’s New York office and is responsible for leading project teams to successfully execute marketing effectiveness engagements for large global brands. He has over 14 years of global consulting experience and specializes in econometric modeling, marketing optimization, and dynamic results reporting.

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Mikael Dannerstedt

Associate Vice President

Based in the Singapore office, Mikael has more than 18 years of experience across analytics, innovation forecasting & optimization solutions.  He started his career in Western Europe and for the last 14 years he has focused on the Asia region and has been based across Greater China and Singapore.


Prior to Analytic Partners, Mikael was Vice-President, BASES of the nielsen company Hong-Kong and was responsible for client delivery & business development across Asia.

Nous formons un réseau mondial

Les plus grandes entreprises du monde sont nos clients

Nous travaillons avec les données des plus grandes marques mondiales et la protection de la confidentialité de nos clients est essentielle à nos yeux. Nous ne divulguons jamais publiquement d’information sur nos clients, notre objectif étant de soutenir leur activité et non de promouvoir nos liens avec eux. En tant que cabinet de conseil mondial et indépendant, nous agissons depuis plus de vingt ans aux côtés de toutes les grandes industries et secteurs industriels.


Nous sommes connectés


Nos partenariats vous offrent un accès privilégié à de puissantes données et des technologies de pointe. Vous améliorerez ainsi votre connaissance client et tirerez parti d’un vaste marché d’offres intégrées.

  • Liveramp
  • Microsoft
  • Snapchat
  • Pinterest

Transformons votre activité.