Un leader reconnu dans l’analytics

Nos actions

Notre objectif est de vous aider à augmenter la performance de votre entreprise grâce à des insights analytiques.

Fondée en 2000 par Nancy Smith, la PDG actuelle, Analytic Partners s’est développée pour devenir le leader mondial indépendant du conseil en Marketing Analytics. Nous aidons les plus grandes entreprises mondiales à s’adapter à l’univers en constante évolution du marketing, à faire évoluer leur approche des données et de l’analytics, et à prospérer quelle que soit la conjoncture économique.

 

Grâce à des services de consultation intégrés et à une technologie exclusive, nous optimisons l’impact commercial de nos clients :

  • Une approche unique du Marketing Measurement, de la prévision et de l’optimisation
  • Des insights qui se traduisent en actions
  • Une amélioration des capacités internes et de l’adoption de l’analytics.
THE ANALYTIC PARTNERS DIFFERENCE

Partenariat à long terme

Nous sommes de véritables partenaires pour nos clients, sur de nombreuses années. Nous apprenons, intégrons toutes les subtilités de votre activité et nous focalisons sur votre succès à long terme.

Intégration Services & Technologie

Nous livrons des résultats précis et validés en l’espace de quelques semaines et non de mois.  Nos storytellers experts en analytics trouvent les insights dans vos données.

Expérience approfondie

Nous avons près de 20 ans d’expérience en analytics, avec une stabilité de l’équipe dirigeante qui se démarque dans un secteur particulièrement volatil.

Indépendance

Entreprise à capitaux privés, notre approche est impartiale, nos recommandations indépendantes ; nous n’avons pas de conflits d’intérêts.

Une excellence reconnue

Analytic Partners est certifiée Women-Owned Business et un leader reconnu dans la mesure et l’optimisation marketing. Elle a été nommée à deux reprises Smart Data Agency of the Year par I-COM.

  • 150x valeur moyenne générée
  • 30% d’amélioration du ROI en moyenne
Notre équipe de direction
Team member headshot

Nancy Smith

President and CEO

President and CEO Nancy Smith founded Analytic Partners in 2000. Prior to starting AP, Nancy worked at ASI (now, Ipsos ASI) and Clairol, where she managed marketing insights projects, teams and vendors. Nancy has an MBA degree from the University at Buffalo School of Management, where she focused on econometrics, marketing and international business. With AP, Nancy is proud to lead the world’s largest independent global marketing analytics solution provider.

 

Team member headshot

Jeff Driskill

Chief Financial Officer

As CFO, Jeff Driskill collaborates to identify strategic growth opportunities and oversees strategic and tactical matters as they relate to budget management, cost benefit analysis, and forecasting. With more than 20 years of experience in global finance, Jeff has facilitated acquisitions with Serious Eats and Tapad, elevated the New York Mercantile Exchange to a global company, and has driven millions in equity & debt financing. As a founding team member of Tapad, Driskill was central to its $360 million acquisition by Telenor in 2016.

Team member headshot

Maggie Merklin

Executive Vice President

Maggie Merklin has been an invaluable resource within Analytic Partners for 20 years. Maggie leads our Client Engagement Teams, and partners with our Product and Business Development teams to drive AP’s growth and development. Maggie plays a key role in bringing new solutions and innovations to address evolving data, and both marketplace, and business challenges.

 

Team member headshot

Hong Jin

Chief Science Officer

Hong Jin, MIT Ph.D, has been with AP for over 13 years, and leads our global R&D initiatives including Advanced Analytics, Methodology, Software Development, data science, AI, Augmented Analytics, and other innovations. Hong has more than 20 years of experience in marketing analytics including optimization solution design and deployment. He has worked in both corporate and consulting environments across multiple industries.

 

Team member headshot

Sandra Santilli

Vice President, Human Resources

Sandra brings over 25 years of global human resources experience to Analytic Partners, ranging from strategic consulting firms to internet startups, the pharmaceutical industry and AI marketing technology organizations. Her most recent roles include senior positions at Zeta Global, WebMD, Wolters Kluwer Health. Sandra delivers strong change and talent management, HR program alignment and organizational design to ensure companies are set up to thrive.

 

Team member headshot

Rich Gascoyne

Senior VP, Business Development

Rich Gascoyne is responsible for partnering with Fortune 500 companies to enhance the effectiveness and efficiency of their marketing investments. Previously, Rich was President and Co-founder of EngageSciences, which was acquired by Wayin, upon which he was named CRO. He also served in executive roles at Vignette, Accenture and Claremont Technology Group. Rich is a graduate of the University of Notre Dame and author of the book, “Corporate Internet Planning Guide: Aligning Internet Strategy with Business Goals.”

Team member headshot

Joe La Sala

Vice President, Marketing

Joe LaSala oversees global marketing efforts across branding, demand generation, sales enablement, and press and analyst relations. Based in New York, Joe has over 20 years of experience in marketing and communications for global technology and services companies. Joe earned his BA at Hobart College and an MBA at Zicklin School of Business – Baruch College.

Team member headshot

Peter Kutrubis

Vice President, IT

Peter brings a wealth of global experience across a wide range of infrastructure (network, data & cloud), business continuity, security, and enterprise SaaS technology solutions. His most recent roles include senior roles at Reval, Bottomline Technologies, and Allegient Systems.

Team member headshot

Mike Menkes

Senior Vice President

Located at Analytic Partners’ New York office, Mike Menkes has spent the past decade helping grow Analytic Partners’ consulting services. Mike currently focuses on key global clients and corporate initiatives centered on delivering client service excellence. Mike has a keen interest in identifying breakthrough insights and implementing processes to help clients make use of advanced analytics.

Team member headshot

Konstantinos Spetsaris

Senior Vice President

Based in the NYC office, Konstantinos brings more than 20 years of expertise in marketing analytics and consulting leadership. He has held senior positions at analytics firms including (m)PHASIZE and Nielsen. He has also held roles at The Modeling Group and MMA (Marketing Management Analytics).

 

Team member headshot

Jun Cao

Vice President, APAC

Based out of our Shanghai office, Jun is responsible for Asia operations at Analytics Partners. With 15+ years of analytics experience, Jun brings innovative solutions and high-value consulting skills to help global and local clients drive analytic adoptions in Asia. Jun holds a Ph.D. degree from Temple University in the US and a bachelor’s degree from Peking University in China.

Team member headshot

Fred Chassé

Senior Vice President

Fred Chassé leads AP’s Denver and Charlottesville offices. Fred is responsible for client relationships across a number of industries with a wide range of analytic services. Experienced in implementing complex analytic programs in organizations large and small, Fred is known for consistently driving marketing ROI improvements for many of AP’s clients.

 

Team member headshot

Paul Sinkinson

Managing Director, Australia

Paul Sinkinson is responsible for the Australian operations at Analytic Partners. With over 15 years of analytics experience, Paul has worked across many of Australia’s leading brands in Finance, FMCG, Logistics, and Travel. Paul has a passion for reducing the complexity of the fragmented marketing environment to create clear pathways for growth.

Team member headshot

Kevin O'Farrell

Associate Vice President, EMEA

Based out of our Dublin office, Kevin brings 13+ years of analytics experience to his role as Vice President, EMEA where he helps major brands grow across the globe. Originally from an academic background, Kevin is interested in going beyond the sales impact of marketing, looking at a bigger picture.

Team member headshot

Virginie Lannevere

Senior Director, France

Virginie brings to AP 16+ years of management experience in strategic advisory, digital transformation, and analytics, built across several global leadership roles. Beyond her expertise on the client side, Virginie has a keen interest in governance emerging practices to efficiently manage analytics risk.

Team member headshot

Aaron Baker

Vice President

Aaron Baker is based in AP’s New York office and is responsible for leading project teams to successfully execute marketing effectiveness engagements for large global brands. He has over 14 years of global consulting experience and specializes in econometric modeling, marketing optimization, and dynamic results reporting.

Team member headshot

Mike Storms

VP, Corporate & Data Partnerships

Mike Storms is focused on creating valuable connections between AP and its corporate and data partners. Mike brings leadership experience in architecting data strategies and developing solutions to the role. Mike has a BSE from Princeton University and has led large analytic departments for leading agencies.

Nous formons un réseau mondial

Les plus grandes entreprises du monde sont nos clients

Nous travaillons avec les données des plus grandes marques mondiales et la protection de la confidentialité de nos clients est essentielle à nos yeux. Nous ne divulguons jamais publiquement d’information sur nos clients, notre objectif étant de soutenir leur activité et non de promouvoir nos liens avec eux. En tant que cabinet de conseil mondial et indépendant, nous agissons depuis plus de vingt ans aux côtés de toutes les grandes industries et secteurs industriels.

 

Nous sommes connectés

Partenariats

Nos partenariats vous offrent un accès privilégié à de puissantes données et des technologies de pointe. Vous améliorerez ainsi votre connaissance client et tirerez parti d’un vaste marché d’offres intégrées.

  • Liveramp
  • Microsoft
  • Snapchat
  • Pinterest

Transformons votre activité.