Building upon the ARF Ground Truth Research, Analytic Partners ROI Genome Project reveals best practices and lessons learned for advertising impact.

On March 14, 2016, Analytic Partners’ Senior Vice President Maggie Merklin and Director Preeti Mehta will present “Beyond Cross-Media: Amplifying Advertising’s Impact” at the ARF Re!Think Conference in New York City.  The presentation will focus on best practices for cross-media measurement and will uncover key insights in amplifying the impact of advertising across the entire marketing mix. Insights to be discussed include the benefit of cross-platform integration, advertising’s impact on pricing power, and the importance of halo measurement in business planning.

For more information or to register for the ARF Re!Think 2016 Conference, please visit the ARF website.  To find out more about AP’s services to improve marketing ROI, visit our Services page.