(New York, NY – April 18, 2016) – Analytic Partners, a global marketing analytics consultancy, announced today that it was cited in Gartner’s April 11, 2016 Market Guide for Advanced Analytics Services Providers for Marketing. Gartner’s Market Guide is a resource published to help marketers “to pick advanced analytics experts who can take your data-driven marketing to the next level.”
Analytic Partners’ President, Nancy Smith, reported that she is pleased with Analytic Partners’ inclusion in the report. Nancy explained, “I think the Market Guide represents an accurate representation of our positioning in the marketplace. I was pleased to see the depth of research conducted by Gartner, and I think this guide will really be useful for marketers who want a deeper understanding of the range of tools available to them from attribution to marketing mix modelling to social and mobile analytics.”
Gartner’s research found that, “there is a chronic talent gap for analytics skills, as requirements outpace internal capabilities.” According to Gartner, “service providers vary widely in their capabilities and degree of specialization.” Therefore, Gartner recommends that marketers should “assess your organization’s ability to partner with a provider for optimal outcomes.”
Analytic Partners’ newest product offering, AP Bootcamp, addresses the chronic talent gap for analytic services. AP Bootcamp is designed to increase analytics fluency across client organizations by training client staff to “look under the hood” of models, and to get hands-on by participating in the modelling process. “Many of our clients have expressed the desire for greater transparency with a deeper understanding of analytics and the modelling process. We wholeheartedly agree with the classic NY-area, off-the-rack suit retailer, Sy Syms, whose slogan was ‘An educated consumer is our best customer’, explained Nancy Smith. “To that end, we will be training our clients and their staff on modeling with our GPS Enterprise platform” elaborated Smith.
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