We are excited to announce that Analytic Partners has been chosen as a finalist for the I-COM Data Creativity Awards for our work with Scotts Miracle-Gro. This successful and innovative case study shows how the brand leveraged insights from weather data to be more efficient and effective with their advertising.

The objective of the award is to acknowledge the most creative people and companies in achieving business value and competitive advantage for their clients by leveraging data. CEO Nancy Smith and Director Katie deGorter will present at a showcase on April 25, during the I-COM Global Summit in Porto, Portugal.

Analytic Partners will also be present in a few other ways at the I-COM Summit. Spencer Tilley, SVP EMEA, will be presenting on Data Activation with Dorit Posdorf, Head of Consumer and Market Insights Europe for C&A. Analytic Partners will also be competing in the Data Science Hackathon with their highly experienced team “Red is the New Hack.”

Analytic Partners is a Core Member of I-COM. Backed by 100 associations in 40 countries, today, I-COM is a global trade body exploring the creation of business value from Marketing Data & Measurement.

If you are attending the I-COM Summit and want to discuss how we can help your company leverage data to have a competitive advantage, please contact us.