Snap has officially announced The Snap MMM Partner Program, and named Analytic Partners a launch partner of this program. Together, we will be able to provide marketers access to third-party measurement data in order to isolate and track specific Snapchat ad formats and their return on ad spend and sales lift. This partnership will provide our clients who are Snapchat advertisers more flexibility and precision in measuring their campaigns.

As a fiercely independent analytics company, being thoughtful about our partnerships is important. Being a launch member of Snap’s MMM Partner program is something that we are very excited about.

“The team at Analytic Partners understands the importance of a holistic and adaptive approach to marketing measurement that leverages robust data from key sources,” said Nancy Smith, CEO of Analytic Partners. “That is why we are so pleased to be a founding member of Snap’s MMM Coalition – together we can help marketers better understand their customers and improve the results of their marketing efforts.”