Blog posts

  • June 6, 2019BlogFeatured

    CMOs & CFOs: Do They Need a Language App?

    As a person whose native language is spoken by a tiny percentage of the world’s population (Dutch!), I learned other tongues as a child and am used to being able to shift into English, French or German when need be.  I’m amused by the trend towards apps like Babbel and Duolingo that make learning a…

  • May 31, 2019BlogFeatured

    Video: What’s the Weather Impact?

    Analytic Partners Reveals How to turn Weather Data Into a Business Asset at I-COM Data Creativity Awards 2019 We all understand that the weather can be unpredictable, but how do you embed weather data throughout a company so that a business harnesses — rather than just responds – to its power? Analytic Partners team members…

  • May 29, 2019BlogFeatured

    Global Hackathon: La Victoria!

    Report from the 2019 I-Com Global Summit in Malaga, Spain — For Analytic Partners, determining whether one of the world’s biggest grocers should reduce or eliminate a weekly promotional catalog is just a typical day’s activity. Except this challenge was literally 24 hours in which analytics modeling teams from around the world competed for the…

  • May 8, 2019BlogFeatured

    Find a Partner Who Will Tell You the Truth

    When building a marketing program, there are so many moving pieces and so much money at stake that analytics deserves to be conducted by an unbiased, neutral party assessing what worked and what didn’t. Here’s why: No channel bias: We all want to know what actually worked the best, but the challenge is that the…

  • April 24, 2019BlogFeatured

    National vs Local: Balancing Efficiency and Precision

    Recently I saw a TV commercial for a fast food restaurant advertising a brand new milkshake flavor, only available for a limited time. As a big fan of maple and bourbon, I immediately went to look up the nearest location, only to find out it was two states away. Why, I wondered, would they spend…

  • April 17, 2019BlogFeatured

    Up, Up, and Away: Short Term Gains vs Long Term Brand Health

    In recent months, Kraft Heinz received a lot of press for its poor performance after years of cost cutting.  Their stock fell 28% in one day when they had to write down the value of iconic brands like Heinz Ketchup, Kraft Mac N’ Cheese, Philadelphia Cream Cheese, Jell-O and Oscar Meyer.  What happened? With the…

  • April 16, 2019BlogFeatured

    Video: How a test-and-learn culture helps marketers drive media effectiveness

    Analytic Partners’ Australia Managing Director, Paul Sinkinson, recently spoke at Google about how to boost return on investment by having the right media mix. In a video posted on Think with Google Paul discusses what Analytic Partners learned from our meta-analysis of tens of thousands of campaigns, how marketers should experiment with their marketing mix and…

  • April 10, 2019BlogFeatured

    The Four Marketing Mistakes You Won’t Make for Q4 2019

    It’s spring, and yes, the time of year where we’ve got to double down on Q4 marketing plans. Last holiday season proved to be a particularly tough one and Analytic Partners is committed to helping make this year a new chapter.  Let’s look at some common marketing missteps and how to get back on track….

  • April 2, 2019BlogFeatured

    Maximizing Your Investment as Online and Offline Ad Efficiency Converge

    When it comes to advertising, there are two important factors to consider: What is driving your business today vs. what will drive your business in the future? For most consumer businesses, TV is what has driven the largest contribution of advertising sales for a very long time. But compared to years ago, TV’s contribution to…

  • March 12, 2019BlogFeatured

    Multi-touch Attribution: The ThighMaster of Marketing

    Bowflex, Shake Weight, ThighMaster, Ab Roller, Ab Belt… you have seen or heard of some of these “As Seen on TV” fitness products. What they all have in common is The Promise: Buy this product and you’ll look great in just 30 days without any hard work or dieting, and all for just “3 easy…