Blog posts

  • August 16, 2017Blog

    Is the Bloom off the Digital Rose?

    Originally published by Analytic Partners CEO, Nancy Smith – A look at digital advertising trends and our recent ROI Genome report. With the publishing of our ROI Genome: 2017 Marketing Intelligence Report and its coverage of Digital ROI vs Offline, I have been thinking about the state of digital advertising a lot this week. Digital advertising has…

  • August 9, 2017BlogFeatured

    Leveraging Unified Measurement within an Adaptive Framework in Travel and Hospitality

    Analytic Partners’ Director Preeti Mehta looks at the use of leading-edge marketing analytics in the evolving travel and hospitality verticals. A client of ours in the competitive travel and hospitality industry is a perfect example of how great things happen for sophisticated marketers who leverage unified measurement to drive ROIs higher.  Working within an adaptive…

  • July 11, 2017BlogFeatured

    Adaptive Measurement – Adapting to Evolve

    Associate Director Ben Waters offers highlights from the presentation he and Analytic Partners’ EVP Maggie Merklin gave at ARF, Audience Measurement 2017 In a dynamically changing world, an adaptive framework for measuring marketing impact provides a significant competitive advantage. To deliver the right message to the right person at the right time, marketers aspire to…

  • June 21, 2017BlogFeatured

    Zero-Rated Content: A Marketing Perspective

    Analytic Partners’ Senior Director Kristin Moody Keeps an Eye on the Moving Target of Zero-Rated Services Amid all the dramatic change taking place in online marketing, one issue you probably have never heard of may end up having the widest effects: “zero-rated services.”  Today, all the major mobile providers offer a product under the umbrella…

  • June 8, 2017Blog

    Hope to see you at ARF Audience Measurement 2017

    Attending ARF Audience Measurement 2017? The event – “Modern Measurement: Media, Models & Methods” — runs from Sunday, June 11 through Tuesday, June 13 and will be held at the Hyatt Regency Hotel in Jersey City, New Jersey. Our team will be on the ground at the show as well as being there as speakers and…

  • June 1, 2017BlogFeatured

    Taking Home the Hackathon Prize

    How the Analytic Partners team achieved an inspirational victory at I-COM If you are a marketing measurement/data science/analytics enthusiast like we are, there is no better place to get your fill than the I-COM Global Summit. I-COM hosted its annual global summit in Porto, Portugal last month to explore marketing data measurement, among other topics….

  • May 25, 2017Blog

    Attending CDX NYC Brand Innovation Summit?

    We hope to see you on June 1-2 in NYC at the CDX NYC Brand Innovation Summit where Analytic Partners will be Pioneer Sponsors. This tightly-curated, invitation-only, salon-style event brings together a group of high-caliber executives, Fortune 500 brands, leading agencies and media companies, start-ups, and industry analysts and influencers. Maggie Merklin, Analytic Partner’s EVP of…

  • May 22, 2017BlogFeatured

    When Attribution Falls Short, Take a Complete View: Unified Measurement

    Isn’t it always the way? The more you know, the more you realize you don’t know? This is very much the case with marketing measurement. As marketers gain more insights into their customers’ behavior and paths to action, the more complex it becomes. Add the fact that customers now interact with brands across devices and…

  • May 16, 2017BlogFeatured

    Corporate Social Responsibility – How it Starts

    A talk with Analytic Partners Senior Consultant Kauri Ballard about kicking off a successful Corporate Social Responsibility program at Analytic Partners Successful businesses recognize Corporate Social Responsibility (CSR) — initiatives to positively impact communities, society and the planet — is an important priority.  While CSR efforts often focus on environmental sustainability, they also cover a…

  • March 29, 2017BlogFeatured

    Analytic Partners Bootcamp – So You Want to be a Marketing Analyst?

    Senior Technical Writer Lee Kessler survived ordeals of statistical analysis and tactical story-telling. As a writer, I had always believed that people in my line of business ought to be discouraged from playing with numbers in the same the way children are discouraged from playing with matches. But my independence from mathematics came to an…