Blog posts

  • August 2, 2018BlogFeatured

    The Right Tool for the Job: Linear Regression, Machine Learning and Ice Cream

    I’m frequently asked by clients about machine learning (ML) and AI and whether they should be leveraging it at their company. The questions range from the general (“What’s the deal with AI?”) to the more pointed in nature (“Why are we doing linear regression and not machine learning for our study?”). It’s natural, as there…

  • July 23, 2018BlogFeatured

    Are All Impressions Created Equal?

    If you want to reach a large number of customers or potential customers, you may think that reaching the most people for the least cost is an intelligent goal. If an impression is getting your ad in front of a person, then surely more of them is better – especially if reach is a part…

  • June 19, 2018BlogFeatured

    GDPR – A Shift in Personalized Marketing Effectiveness

    Lucien van der Hoeven, Analytic Partners General Manager EMEA By now, we all know that GDPR protects consumer’s privacy and limits marketeers in their “freedom” to reach out. But it isn’t all bad news for brands! In fact, we suggest that you set aside your fears to embrace the multifaceted requirements of the GDPR. Unique…

  • May 2, 2018BlogFeatured

    Navigating the Digital Whirlpool

    Analytic Partners’ Senior Director Kristin Moody spotlights both the uncertainties and the certainties of digital advertising in turbulent times. In viewing the state of digital advertising, it’s clear we live in “interesting times” for marketers.  Contrary to popular myth, that phrase is not a Chinese curse, but it is nicely laden with irony.  And while…

  • April 25, 2018BlogFeatured

    FIFA 2018: State of the Sponsorship

    Tom Wiesman, Senior Director, looks at the trends in FIFA sponsorships Oh, how so much can change in four years!  Back in 2014, before the kick-off of the FIFA World Cup in Brazil, we discussed the value of a FIFA sponsorship and if sponsors would see a reasonable return on their investment.  Fast forward one…

  • March 29, 2018BlogFeatured

    Of Two Minds: Your Brain on Advertising

    By Caitlin Evans, Marketing Science Analyst Understanding human behavior is key to understanding data analytics. As we crunch the numbers, it’s important to remember that there are people behind those numbers. Dual Processing is one of the core concepts of human behavior research. Dual Processing theories are based on the notion that people process information…

  • March 22, 2018BlogFeatured

    The Speed of Retail: Balancing Real-Time Actionability with Depth of Insight

    By Joshua Bayne, Director, Analytic Partners The retail industry is an ever-changing, dynamic space. From department stores, fast-fashion retailers, cosmetics and specialty goods, to consumer electronics, grocers, and e-retailers, each sector has its own unique set of challenges and obstacles. Retailers need to stay ahead of the next big trend. They need to stay top-of-mind…

  • February 15, 2018BlogFeatured

    Facing Challenges in Analytics Adoption and Reaching Marketing Measurement Success

    Joe LaSala, VP of Marketing, looks at what it takes to get an organization to collaborate on marketing measurement In a recent report by Forrester Research, a leading global research and advisory firm,  “Pave The Path To Marketing Measurement Success” by Jim Nail and Tina Moffett, the effort of turning data into insights is not presented…

  • January 23, 2018BlogFeatured

    What Drives Marketing ROI? An Infographic

    Understanding how marketing affects the bottom line is now more important than ever. As part of our ROI Genome offering and our ROI Genome Reports, Analytic Partners is committed to helping marketers better understand what drives ROI, how advertising and marketing efforts interact and assist each other, and how consumers’ attitudes are shifting. As a…

  • December 18, 2017Blog

    Happy Holidays from Analytic Partners

    The entire Analytic Partners team wishes you a wonderful holiday season and a fabulous 2018! Click below to enjoy our animated holiday card: