Blog posts

  • April 17, 2019BlogFeatured

    Up, Up, and Away: Short Term Gains vs Long Term Brand Health

    In recent months, Kraft Heinz received a lot of press for its poor performance after years of cost cutting.  Their stock fell 28% in one day when they had to write down the value of iconic brands like Heinz Ketchup, Kraft Mac N’ Cheese, Philadelphia Cream Cheese, Jell-O and Oscar Meyer.  What happened? With the…

  • April 16, 2019BlogFeatured

    Video: How a test-and-learn culture helps marketers drive media effectiveness

    Analytic Partners’ Australia Managing Director, Paul Sinkinson, recently spoke at Google about how to boost return on investment by having the right media mix. In a video posted on Think with Google Paul discusses what Analytic Partners learned from our meta-analysis of tens of thousands of campaigns, how marketers should experiment with their marketing mix and…

  • April 10, 2019BlogFeatured

    The Four Marketing Mistakes You Won’t Make for Q4 2019

    It’s spring, and yes, the time of year where we’ve got to double down on Q4 marketing plans. Last holiday season proved to be a particularly tough one and Analytic Partners is committed to helping make this year a new chapter.  Let’s look at some common marketing missteps and how to get back on track….

  • April 2, 2019BlogFeatured

    Maximizing Your Investment as Online and Offline Ad Efficiency Converge

    When it comes to advertising, there are two important factors to consider: What is driving your business today vs. what will drive your business in the future? For most consumer businesses, TV is what has driven the largest contribution of advertising sales for a very long time. But compared to years ago, TV’s contribution to…

  • March 12, 2019BlogFeatured

    Multi-touch Attribution: The ThighMaster of Marketing

    Bowflex, Shake Weight, ThighMaster, Ab Roller, Ab Belt… you have seen or heard of some of these “As Seen on TV” fitness products. What they all have in common is The Promise: Buy this product and you’ll look great in just 30 days without any hard work or dieting, and all for just “3 easy…

  • January 8, 2019BlogFeatured

    Dressing Up When Everything Seems to Go Down: UK’s Retail Apocalypse Untangled

    We know brick & mortar businesses have been concerned about the move to digital and have been going through significant structural shift in 2018 to stay relevant. This has caused existential concerns for many UK Retailers with some household names sadly now in administration, bankrupt, or closed. Predominately online businesses had been immune to the…

  • December 19, 2018Blog

    Happy Holidays from Analytic Partners – 2018

    From all around the globe, the Analytic Partners team wishes you a wonderful holiday season and all the best in 2019! Click below to enjoy our animated holiday card:

  • December 17, 2018BlogFeatured

    Maggie Merklin Visits the Data Gurus Podcast

    As part of the Attribution Accelerator 2018 round-up, Maggie Merklin, EVP of Client Engagement, joined Sima Vasa on the Data Gurus Podcast. She shares a bit about her talk with Choice Hotels at Attribution Accelerator, Analytic Partner’s key to great relationships with clients and how TV and digital platforms drive success. It’s a fascinating look…

  • December 12, 2018BlogFeatured

    Focus on the Bottom Line – Rules of Thumb for Establishing Marketing KPIs

    Marketing metrics can be helpful, but the holy grail of marketing measurement is linkage to the business P&L As we approach the end of 2018, it’s once again time for New Year’s resolutions and goal setting.  This time of the year, we often hear from our clients on their objectives for the coming months and…

  • November 6, 2018BlogFeatured

    Embracing Analytics for Storytelling: Science Meets Arts

    We were very proud to learn that the team at Scotts Miracle-Gro were winners of a coveted ANA Genius Award in the Data Analytics Storytelling category. The ANA Genius Awards recognizes outstanding achievement in data and analytics – and the Storytelling category is by far the most fascinating as it is where we see the…