Blog posts

  • January 31, 2019

    Werbe-Kreativität leidet nicht unter Daten – sie wächst

    Warum eine Verbindung beider Faktoren auch in Zukunft so wichtig sein wird.   Immer wieder haben wir über den nahenden Tod der Kreativität gelesen und nur zu oft werden Daten dafür verantwortlich gemacht. Erst im Oktober sagte der zum CMO of the Year 2018 gekürte Karsten Kühn: „Man sollte nicht von Daten getrieben werden, sondern…

  • January 8, 2019BlogFeatured

    Dressing Up When Everything Seems to Go Down: UK’s Retail Apocalypse Untangled

    We know brick & mortar businesses have been concerned about the move to digital and have been going through significant structural shift in 2018 to stay relevant. This has caused existential concerns for many UK Retailers with some household names sadly now in administration, bankrupt, or closed. Predominately online businesses had been immune to the…

  • December 19, 2018BlogFeatured

    Happy Holidays from Analytic Partners – 2018

    From all around the globe, the Analytic Partners team wishes you a wonderful holiday season and all the best in 2019! Click below to enjoy our animated holiday card:

  • December 17, 2018BlogFeatured

    Maggie Merklin Visits the Data Gurus Podcast

    As part of the Attribution Accelerator 2018 round-up, Maggie Merklin, EVP of Client Engagement, joined Sima Vasa on the Data Gurus Podcast. She shares a bit about her talk with Choice Hotels at Attribution Accelerator, Analytic Partner’s key to great relationships with clients and how TV and digital platforms drive success. It’s a fascinating look…

  • December 12, 2018BlogFeatured

    Focus on the Bottom Line – Rules of Thumb for Establishing Marketing KPIs

    Marketing metrics can be helpful, but the holy grail of marketing measurement is linkage to the business P&L As we approach the end of 2018, it’s once again time for New Year’s resolutions and goal setting.  This time of the year, we often hear from our clients on their objectives for the coming months and…

  • November 6, 2018BlogFeatured

    Embracing Analytics for Storytelling: Science Meets Arts

    We were very proud to learn that the team at Scotts Miracle-Gro were winners of a coveted ANA Genius Award in the Data Analytics Storytelling category. The ANA Genius Awards recognizes outstanding achievement in data and analytics – and the Storytelling category is by far the most fascinating as it is where we see the…

  • October 30, 2018BlogFeatured

    Pan-Regional Strategies Require Local Nuance: A Latin American Example

    In this interconnected world assumptions can make fools of us all. Our judgement can be unconsciously biased by the regions we are familiar with.  It can lead us to the common mistake of thinking something that works well in one place will work well in another. It is important for any modern marketer to recognize…

  • September 24, 2018BlogFeatured

    Reach-Based Planning is not Enough

    Advertisers have been recently making moves towards variations of targeting and reach-based planning as they shift funds towards digital advertising.  In principle, this is a smart step towards media planning and buying.  More reach within your specific customer base should translate into more sales, right?  Well… not always. One area that seems to be overlooked in planning is…

  • September 17, 2018BlogFeatured

    Award Shows and Major Sporting Events: Advertising Gold or ROI Blooper?

    Large TV audiences will be tuning in for the Emmy Awards tonight, and many advertisers have the show and other high-profile events circled on their media plans as they’ve made a large investment when choosing to advertise during those show. Advertisers clamor for opportunities to reach large audiences and expose their brands to the masses. …

  • August 2, 2018BlogFeatured

    The Right Tool for the Job: Linear Regression, Machine Learning and Ice Cream

    I’m frequently asked by clients about machine learning (ML) and AI and whether they should be leveraging it at their company. The questions range from the general (“What’s the deal with AI?”) to the more pointed in nature (“Why are we doing linear regression and not machine learning for our study?”). It’s natural, as there…