Blog posts

  • August 7, 2019BlogFeatured

    Why DTC Brands Are Loving Real-World Retail

    We have all seen the pictures of malls where tumbleweeds roll past the food court and heard about the shuttering of large numbers of retailers.  But at the same time, direct to consumer (DTC) brands are popping up in retail locations and luring people in with chic design, enthusiastic salespeople and exciting products. This new…

  • July 24, 2019BlogFeatured

    Sales & Marketing: A Toast to Better Collaboration

    We all know that teamwork is important, but as analytics consultants, too often we see business departments working in silos.  Recently, my colleague addressed the challenges that finance and marketing have in communicating. There is another organizational divide we often see. Traditionally, sales and marketing have had a wall between them: one builds demand over…

  • July 17, 2019BlogFeatured

    AP in the News: Nancy Smith on PBS Nightly Business Report

    With the rise of Netflix and other subscriber video services, advertisers are looking for new ways to connect with viewers. PBS’s Nightly Business Report asked Analytic Partners President and CEO, Nancy Smith to share her thoughts on the business impact of these tactics. Check out the clip here:  

  • July 11, 2019BlogFeatured

    Are You Primed for Amazon Advertising?

    As we are now well into the month of July, it has me thinking about some of the seasonal purchases we make and how new retail patterns are always emerging.  A few years ago Amazon decided to spice up the summer buying doldrums and introduced what they couched as Summer Black Friday for their over…

  • July 10, 2019BlogFeatured

    Join Us for our New Webinar: Making Sense of the New Omnichannel

    We are excited to announce our new NorthStar Academy Webinar: Making Sense of the New Omnichannel For the past 25 years the industry has discussed “online” or “digital media” as being distinct from media as a whole. The same with ecommerce vs. retail in general.  But the reality is that all media can now be…

  • June 6, 2019BlogFeatured

    CMOs & CFOs: Do They Need a Language App?

    As a global company, our team members speak more than a dozen different languages.  The exposure to all these different tongues has even encouraged folks to leverage apps like Babbel and Duolingo that make learning a language as easy as talking to your phone.  At Analytic Partners we’re continually struck by what different languages CFOs…

  • May 31, 2019BlogFeatured

    Video: What’s the Weather Impact?

    Analytic Partners Reveals How to turn Weather Data Into a Business Asset at I-COM Data Creativity Awards 2019 We all understand that the weather can be unpredictable, but how do you embed weather data throughout a company so that a business harnesses — rather than just responds – to its power? Analytic Partners team members…

  • May 29, 2019BlogFeatured

    Global Hackathon: La Victoria!

    Report from the 2019 I-Com Global Summit in Malaga, Spain — For Analytic Partners, determining whether one of the world’s biggest grocers should reduce or eliminate a weekly promotional catalog is just a typical day’s activity. Except this challenge was literally 24 hours in which analytics modeling teams from around the world competed for the…

  • May 8, 2019BlogFeatured

    Find a Partner Who Will Tell You the Truth

    When building a marketing program, there are so many moving pieces and so much money at stake that analytics deserves to be conducted by an unbiased, neutral party assessing what worked and what didn’t. Here’s why: No channel bias: We all want to know what actually worked the best, but the challenge is that the…

  • April 24, 2019BlogFeatured

    National vs Local: Balancing Efficiency and Precision

    Recently I saw a TV commercial for a fast food restaurant advertising a brand new milkshake flavor, only available for a limited time. As a big fan of maple and bourbon, I immediately went to look up the nearest location, only to find out it was two states away. Why, I wondered, would they spend…