Blog posts

  • June 19, 2018BlogFeatured

    GDPR – A Shift in Personalized Marketing Effectiveness

    Lucien van der Hoeven, Analytic Partners General Manager EMEA By now, we all know that GDPR protects consumer’s privacy and limits marketeers in their “freedom” to reach out. But it isn’t all bad news for brands! In fact, we suggest that you set aside your fears to embrace the multifaceted requirements of the GDPR. Unique…

  • May 2, 2018BlogFeatured

    Navigating the Digital Whirlpool

    Analytic Partners’ Senior Director Kristin Moody spotlights both the uncertainties and the certainties of digital advertising in turbulent times. In viewing the state of digital advertising, it’s clear we live in “interesting times” for marketers.  Contrary to popular myth, that phrase is not a Chinese curse, but it is nicely laden with irony.  And while…

  • April 25, 2018BlogFeatured

    FIFA 2018: State of the Sponsorship

    Tom Wiesman, Senior Director, looks at the trends in FIFA sponsorships Oh, how so much can change in four years!  Back in 2014, before the kick-off of the FIFA World Cup in Brazil, we discussed the value of a FIFA sponsorship and if sponsors would see a reasonable return on their investment.  Fast forward one…

  • March 29, 2018BlogFeatured

    Of Two Minds: Your Brain on Advertising

    By Caitlin Evans, Marketing Science Analyst Understanding human behavior is key to understanding data analytics. As we crunch the numbers, it’s important to remember that there are people behind those numbers. Dual Processing is one of the core concepts of human behavior research. Dual Processing theories are based on the notion that people process information…

  • March 22, 2018BlogFeatured

    The Speed of Retail: Balancing Real-Time Actionability with Depth of Insight

    By Joshua Bayne, Director, Analytic Partners The retail industry is an ever-changing, dynamic space. From department stores, fast-fashion retailers, cosmetics and specialty goods, to consumer electronics, grocers, and e-retailers, each sector has its own unique set of challenges and obstacles. Retailers need to stay ahead of the next big trend. They need to stay top-of-mind…

  • February 15, 2018BlogFeatured

    Facing Challenges in Analytics Adoption and Reaching Marketing Measurement Success

    Joe LaSala, VP of Marketing, looks at what it takes to get an organization to collaborate on marketing measurement In a recent report by Forrester Research, a leading global research and advisory firm,  “Pave The Path To Marketing Measurement Success” by Jim Nail and Tina Moffett, the effort of turning data into insights is not presented…

  • January 23, 2018BlogFeatured

    What Drives Marketing ROI? An Infographic

    Understanding how marketing affects the bottom line is now more important than ever. As part of our ROI Genome offering and our ROI Genome Reports, Analytic Partners is committed to helping marketers better understand what drives ROI, how advertising and marketing efforts interact and assist each other, and how consumers’ attitudes are shifting. As a…

  • December 18, 2017Blog

    Happy Holidays from Analytic Partners

    The entire Analytic Partners team wishes you a wonderful holiday season and a fabulous 2018! Click below to enjoy our animated holiday card:

  • December 6, 2017BlogFeatured

    New ROI Genome Report Addendum Released: Halo Effects on Portfolio Advertising

    As a follow-up to our very popular ROI Genome: Marketing Intelligence Report 2017, Analytic Partners has a released an addendum report on Halo Effects in Portfolio Advertising. This new report covers important topics around Halo effects – how advertising for one product can influence sales for others in a portfolio. When you advertise across multiple products or services,…

  • November 2, 2017BlogFeatured

    Marketers: Make Finance your BFF to Succeed

    Joe LaSala, Analytic Partners’ VP of Marketing, considers topics from Forrester Research’s report, “Collaborate With Finance To Prove Marketing’s Business Value” Times have changed quickly for marketing teams. No longer can we focus on metrics like click-through rates or think about our success on a campaign-by-campaign basis. Like our colleagues on the Finance teams, we…