Blog posts

  • December 6, 2017BlogFeatured

    New ROI Genome Report Addendum Released: Halo Effects on Portfolio Advertising

    As a follow-up to our very popular ROI Genome: Marketing Intelligence Report 2017, Analytic Partners has a released an addendum report on Halo Effects in Portfolio Advertising. This new report covers important topics around Halo effects – how advertising for one product can influence sales for others in a portfolio. When you advertise across multiple products or services,…

  • November 2, 2017BlogFeatured

    Marketers: Make Finance your BFF to Succeed

    Joe LaSala, Analytic Partners’ VP of Marketing, considers topics from Forrester Research’s report, “Collaborate With Finance To Prove Marketing’s Business Value“ Times have changed quickly for marketing teams. No longer can we focus on metrics like click-through rates or think about our success on a campaign-by-campaign basis. Like our colleagues on the Finance teams, we…

  • October 9, 2017BlogFeatured

    A New Look at Pinterest’s Marketing Impact

    Analytic Partners SVP, Fred Chassé, shares results from recent studies on Pinterest’s marketing impact As a Pinterest Measurement Partner, Analytic Partners has a front seat to how Pinterest is working on new ways to help advertisers reach the right audience. In fact, Pinterest recently highlighted findings from measurement analysis we completed on behalf of five…

  • September 20, 2017BlogFeatured

    Analytic Partners’ Eventful Fall 2017

    Our calendars are packed over the next few months and we wanted to share with you where we will be. If you are attending any of these events, we’d love to talk with you about how an adaptive approach to measurement and marketing can help you go farther. 2017 ANA Masters of Marketing Conference October…

  • September 13, 2017BlogFeatured

    Why are Online Advertising ROIs Dropping?

    A closer look at the ROI Genome: 2017 Marketing Intelligence Report from Associate Director, Barry Croke In our recent report “ROI Genome: 2017 Marketing Intelligence Report,” one of the key findings we shared was the coming convergence of Offline and Online ROI and how it will force marketers to be more sophisticated in their approach to their…

  • September 6, 2017BlogFeatured

    2017 Effie Awards: ANZ Wins Effective Advertiser of the Year

    Over the last few years ANZ’s creative and effective work has been recognized through many global awards. The Effie Award for Effective Advertiser of the Year, is a testament to the company’s customer-centric culture, passion for continuous improvement and comprehensive commitment to effectiveness. The team presented 8 past cases of past successes showing their effectiveness…

  • August 30, 2017BlogFeatured

    Experience I-COM Global Summit Videos

    The I-COM Global Summit was an amazing opportunity for many of the world’s foremost thought leaders in marketing data and analytics to come together in one location. Analytic Partners was proud to have a part in this event, including opportunities to share our insights with the attendees. As they were recently posted by the organizers,…

  • August 24, 2017BlogFeatured

    The European General Data Protection Regulations (GDPR): Catching Up with Today’s Digital Reality

    Analytic Partners’ Director Kevin O’Farrell reviews the context for the upcoming regulatory changes and looks ahead, beyond the May 25th GDPR implementation. In April of last year, the European Parliament adopted the new GDPR data privacy regulations that will become effective May 25, 2018.  This replaces rules drafted a generation ago in 1995. Let’s think…

  • August 16, 2017Blog

    Is the Bloom off the Digital Rose?

    Originally published by Analytic Partners CEO, Nancy Smith – A look at digital advertising trends and our recent ROI Genome report. With the publishing of our ROI Genome: 2017 Marketing Intelligence Report and its coverage of Digital ROI vs Offline, I have been thinking about the state of digital advertising a lot this week. Digital advertising has…

  • August 9, 2017BlogFeatured

    Leveraging Unified Measurement within an Adaptive Framework in Travel and Hospitality

    Analytic Partners’ Director Preeti Mehta looks at the use of leading-edge marketing analytics in the evolving travel and hospitality verticals. A client of ours in the competitive travel and hospitality industry is a perfect example of how great things happen for sophisticated marketers who leverage unified measurement to drive ROIs higher.  Working within an adaptive…