Blog posts

  • March 22, 2017Blog

    Attending 4A’s Transformation 2017?

    Analytic Partners is proud to be a supporting sponsor for the 4A’s Transformation 2017 – April 2-5 in Los Angeles, CA. Thought leaders, visionaries and executives from various disciplines within the marketing, media and agency businesses will come together at Transformation to share knowledge, insights, experiences and success stories. Analytic Partners’ Maggie Merklin will be there…

  • March 15, 2017BlogFeatured

    AI vs IA: The Intelligence of Amplification

    Analytic Partners’ Senior Vice President Mike Menkes looks at a quiet phenomenon in analytics computing that is reaching fruition before it’s more famous cousin. Artificial Intelligence is a headline-grabbing phenomenon that may evoke either images of evil robots making humans obsolete, or utopian dreams of AI solving all our toughest challenges.  And in recent months,…

  • February 28, 2017BlogFeatured

    Analytic Partners Discussion with Jim Nail of Forrester Series – Week 3 Edition

    Analytic Partners’ President, Nancy Smith, sat down with Jim Nail, Principal Analyst at Forrester for a wide ranging discussion about marketing analytics, data-driven marketing, and the future of advertising. In his role as a Principal Analyst at Forrester, Jim has spent years interviewing, studying, and evaluating both vendors and clients in the marketing analytics space. We…

  • February 22, 2017BlogFeatured

    Analytic Partners Discussion with Jim Nail of Forrester Series – Week 2 Edition

    Analytic Partners’ President, Nancy Smith, sat down with Jim Nail, Principal Analyst at Forrester for a wide ranging discussion about marketing analytics, data-driven marketing, and the future of advertising. In his role as a Principal Analyst at Forrester, Jim has spent years interviewing, studying, and evaluating both vendors and clients in the marketing analytics space. We…

  • February 14, 2017BlogFeatured

    Analytic Partners Discussion with Jim Nail of Forrester Series – Week 1 Edition

    Analytic Partners’ President, Nancy Smith, sat down with Jim Nail, Principal Analyst at Forrester for a wide ranging discussion about marketing analytics, data-driven marketing, and the future of advertising. In his role as a Principal Analyst at Forrester, Jim has spent years interviewing, studying, and evaluating both vendors and clients in the marketing analytics space. We…

  • January 10, 2017Blog

    The US Presidential Election and Marketing Analytics: It’s the Data, Stupid

    Analytic Partners’ President, Nancy Smith, explores the similarities between the US Presidential Election and Predictive Analytics. As we all prepare for a big changing of the guard in US politics, it is worth considering how and why the pollsters got their election forecasts so spectacularly wrong, and how that relates to the data driven marketing…

  • November 11, 2016Blog

    China’s mobile e-commerce market is saturated. So how do brands break-thru?

    Troy Yang, AP’s Managing Director based in Hong Kong, discusses strategies for mobile marketing and e-commerce in China Mobile-based e-commerce in China is bustling. Time spent using mobile devices among China’s consumers doubled since 2012, and Mobile is now a dominant source of shopping. Alibaba – the world’s largest retail market, based in China –…

  • October 18, 2016Blog

    Is the promise of Multi-touch Attribution false, like 6-pack abs infomercials?

    Analytic Partners’ President, Nancy Smith, explores the challenges marketers are facing with Multi-touch Attribution. Bowflex, Shake Weight, ThighMaster, Tae Bo, Ab Roller, Richard Simmons Sweatin’ to the Oldies… no matter what your age, and even if you’re a zealous cord-cutter, I know you have seen or heard of some of these “As Seen on TV” fitness…

  • June 6, 2016Blog

    Olympic Sponsorship: Is it Worth It?

    Tom Wiesman, Senior Director, discusses strategies and expected ROIs from sponsorships in this summers’ 2016 Rio Olympic Games Background Following the 2014 FIFA World Cup, the attention of the international sporting world will again be centered on Brazil this summer in anticipation of the 2016 Rio Olympic Games. As with the World Cup, there is a…

  • April 28, 2016Blog

    Going Down the Path of Adopting Analytics? Welcome to the Jungle, Baby… You’re Gonna Die!

    Analytic Partners’ President, Nancy Smith, explains that adopting analytics can be a shock to the system; but shock, if managed correctly, can be an opportunity There’s a tale of culture shock and resultant inspiration that I find strangely analogous to the shock and inspiration that organizations can experience when they take the leap to adopting analytics and…