Blog posts

  • February 15, 2018BlogFeatured

    Facing Challenges in Analytics Adoption and Reaching Marketing Measurement Success

    Joe LaSala, VP of Marketing, looks at what it takes to get an organization to collaborate on marketing measurement In a recent report by Forrester Research, a leading global research and advisory firm,  “Pave The Path To Marketing Measurement Success” by Jim Nail and Tina Moffett, the effort of turning data into insights is not presented…

  • January 23, 2018BlogFeatured

    What Drives Marketing ROI? An Infographic

    Understanding how marketing affects the bottom line is now more important than ever. As part of our ROI Genome offering and our ROI Genome Reports, Analytic Partners is committed to helping marketers better understand what drives ROI, how advertising and marketing efforts interact and assist each other, and how consumers’ attitudes are shifting. As a…

  • December 18, 2017Blog

    Happy Holidays from Analytic Partners

    The entire Analytic Partners team wishes you a wonderful holiday season and a fabulous 2018! Click below to enjoy our animated holiday card:

  • December 6, 2017BlogFeatured

    New ROI Genome Report Addendum Released: Halo Effects on Portfolio Advertising

    As a follow-up to our very popular ROI Genome: Marketing Intelligence Report 2017, Analytic Partners has a released an addendum report on Halo Effects in Portfolio Advertising. This new report covers important topics around Halo effects – how advertising for one product can influence sales for others in a portfolio. When you advertise across multiple products or services,…

  • November 2, 2017BlogFeatured

    Marketers: Make Finance your BFF to Succeed

    Joe LaSala, Analytic Partners’ VP of Marketing, considers topics from Forrester Research’s report, “Collaborate With Finance To Prove Marketing’s Business Value” Times have changed quickly for marketing teams. No longer can we focus on metrics like click-through rates or think about our success on a campaign-by-campaign basis. Like our colleagues on the Finance teams, we…

  • October 9, 2017BlogFeatured

    A New Look at Pinterest’s Marketing Impact

    Analytic Partners SVP, Fred Chassé, shares results from recent studies on Pinterest’s marketing impact As a Pinterest Measurement Partner, Analytic Partners has a front seat to how Pinterest is working on new ways to help advertisers reach the right audience. In fact, Pinterest recently highlighted findings from measurement analysis we completed on behalf of five…

  • September 20, 2017Blog

    Analytic Partners’ Eventful Fall 2017

    Our calendars are packed over the next few months and we wanted to share with you where we will be. If you are attending any of these events, we’d love to talk with you about how an adaptive approach to measurement and marketing can help you go farther. 2017 ANA Masters of Marketing Conference October…

  • September 13, 2017BlogFeatured

    Why are Online Advertising ROIs Dropping?

    A closer look at the ROI Genome: 2017 Marketing Intelligence Report from Associate Director, Barry Croke In our recent report “ROI Genome: 2017 Marketing Intelligence Report,” one of the key findings we shared was the coming convergence of Offline and Online ROI and how it will force marketers to be more sophisticated in their approach to their…

  • September 6, 2017BlogFeatured

    2017 Effie Awards: ANZ Wins Effective Advertiser of the Year

    Over the last few years ANZ’s creative and effective work has been recognized through many global awards. The Effie Award for Effective Advertiser of the Year, is a testament to the company’s customer-centric culture, passion for continuous improvement and comprehensive commitment to effectiveness. The team presented 8 past cases of past successes showing their effectiveness…

  • August 30, 2017Blog

    Experience I-COM Global Summit Videos

    The I-COM Global Summit was an amazing opportunity for many of the world’s foremost thought leaders in marketing data and analytics to come together in one location. Analytic Partners was proud to have a part in this event, including opportunities to share our insights with the attendees. As they were recently posted by the organizers,…