January 20, 2014•BlogHow to Maximize the Impact of a $4 Million Super Bowl TV Ad
Todd Proper, Senior Director, discusses how marketers can make their Super Bowl television ads stand out and resonate with viewers for maximum impact.
April 26, 2013•BlogResponse to Ad Age article critical of Marketing Mix Models
Oscar Wilde once wrote: “The only thing worse than being talked about is not being talked about.”
March 26, 2013•BlogWorking with emerging market data? There WILL be data errors, missing data, and anomalies
There is one thing for sure when working with data, particularly in new and emerging markets: There will be errors and inconsistencies; some discover-able and some hidden…