January 25, 2016•BlogAdapting to Change in Consumer Behavior during Chinese New Year
Fine tuning your marketing efforts in China during Chinese New Year will result in higher ROI explains Troy Yang, AP’s Managing Director based in Hong Kong
September 2, 2015•BlogWhat Digital Marketing Innovations will be Revealed at this year’s U.S. Open?
Senior Analyst and tennis fan Corissa Koopmans takes a look at the volley of digital marketing at this year’s U.S. Open
August 12, 2015•BlogNot just Bake Sales Anymore: Taking a B2B Perspective to Win the Back-to-School Season
Senior Director, and seasoned mom, Shawna Thayer reveals new marketing opportunities available to school supply retailers
July 17, 2015•BlogChristmas in July? Not quite for Amazon Prime Members
Lessons Learned for Marketers from Prime Day by Shawna Thayer, Senior Director at Analytic Partners
July 15, 2015•BlogRetail is Facing a Hairy Situation: Shave Club Shenanigans Foreshadow Big Changes Ahead for Traditional Retailers
Retailers should prepare for big changes in the way consumers source staples and consumer packaged goods says AP President, Nancy Smith
June 2, 2015•BlogHow can marketers maximize return in China’s fragmented TV landscape?
The media landscape in China is complex, but positive results can be achieved with the right strategy explains Troy Yang, Managing Director.
May 12, 2015•BlogBananas, Bananas, Bananas! The Importance of Real-World Context when Analyzing Data for Business Insights
Shawna Thayer, Senior Director, discusses the value of context when looking at a bundle of data.
October 16, 2014•BlogDo you feel lucky, punk? What is your Marketing ROI?
by Nancy Smith, President & CEO