April 23, 2014•BlogMaking the most of analytics: Building a corporate culture for analytic impact (Part 2)
In this follow-up to her earlier article regarding corporate culture and analytic impact, Dr. Shawna Thayer outlines the key organizational elements a company needs to adopt when it wants to make successful use of its business analytics.
April 9, 2014•BlogMaking the most of analytics: Building a corporate culture for analytic impact (Part 1)
In this first installment of her two-part discussion, Dr. Shawna Thayer, Senior Director, explores the obstacles that can prevent your company from making the most of its business analytics.
March 25, 2014•BlogCapitalism’s Moral Compass: The Argument for Cause-Based Marketing
Associate Director Preeti Mehta sheds some light on the win/win possibilities of cause-based marketing tactics.
January 20, 2014•BlogHow to Maximize the Impact of a $4 Million Super Bowl TV Ad
Todd Proper, Senior Director, discusses how marketers can make their Super Bowl television ads stand out and resonate with viewers for maximum impact.
April 26, 2013•BlogResponse to Ad Age article critical of Marketing Mix Models
Oscar Wilde once wrote: “The only thing worse than being talked about is not being talked about.”
March 26, 2013•BlogWorking with emerging market data? There WILL be data errors, missing data, and anomalies
There is one thing for sure when working with data, particularly in new and emerging markets: There will be errors and inconsistencies; some discover-able and some hidden…