October 16, 2014•BlogDo you feel lucky, punk? What is your Marketing ROI?
by Nancy Smith, President & CEO
May 12, 2014•BlogLeader Generation: Corporate Social Responsibility & the Next Generation of Marketing Scientists
The CSR Committee discusses their first major event of 2014 – the Analytic Partners-Global Kids Career Day.
April 23, 2014•BlogMaking the most of analytics: Building a corporate culture for analytic impact (Part 2)
In this follow-up to her earlier article regarding corporate culture and analytic impact, Dr. Shawna Thayer outlines the key organizational elements a company needs to adopt when it wants to make successful use of its business analytics.
April 9, 2014•BlogMaking the most of analytics: Building a corporate culture for analytic impact (Part 1)
In this first installment of her two-part discussion, Dr. Shawna Thayer, Senior Director, explores the obstacles that can prevent your company from making the most of its business analytics.
March 25, 2014•BlogCapitalism’s Moral Compass: The Argument for Cause-Based Marketing
Associate Director Preeti Mehta sheds some light on the win/win possibilities of cause-based marketing tactics.
January 20, 2014•BlogHow to Maximize the Impact of a $4 Million Super Bowl TV Ad
Todd Proper, Senior Director, discusses how marketers can make their Super Bowl television ads stand out and resonate with viewers for maximum impact.