News posts

  • August 7, 2017NewsFeatured

    Analytic Partners Named Snap MMM Partner

    Snap has officially announced The Snap MMM Partner Program, and named Analytic Partners a launch partner of this program. Together, we will be able to provide marketers access to third-party measurement data in order to isolate and track specific Snapchat ad formats and their return on ad spend and sales lift. This partnership will provide our…

  • August 1, 2017News

    Report: Offline and Online Advertising ROI on Path to Converge

    First Annual Analytic Partners ROI Genome Report Offers Insights on What Marketing Efforts Drive Return on Investment and What Factors Influence Those Returns. New York, August 1, 2017 – Analytic Partners, a global leader in marketing analytics, has released the first ever ROI Genome Marketing Intelligence Report. ROI Genome: 2017 Marketing Intelligence Report shows important…

  • June 26, 2017NewsFeatured

    Analytic Partners Chosen as Pinterest Measurement Partner

    The Leader in Analytics Teams up with Pinterest for Improved Measurement, Releases Joint Whitepaper New York, June 26, 2017 – Pinterest has partnered with Analytic Partners, a global leader in marketing analytics, to allow independent measurement of influence Pinterest has for online and offline sales. Analytic Partners will leverage Pinterest data to help marketers better…

  • May 9, 2017News

    Strengthening Leadership: Analytic Partners Hires Marcia Awobuluyi as CFO

    The third recent addition to the executive team, the marketing analytics leader hires Awobuluyi to lead global finance New York, May 9, 2017 – Analytic Partners, a global leader in marketing analytics, announced the addition of Marcia Awobuluyi as Chief Financial Officer. Based in the company’s New York City headquarters, Awobuluyi will focus on building…

  • May 2, 2017NewsFeatured

    Analytic Partners Selected as an Official Facebook MMM Partner

    The Analytics Leader Teams up with Facebook for Improved Measurement New York, May 2, 2017 — Analytic Partners, a global leader in marketing analytics, announced today that it has finalized status as an official Facebook MMM Partner. Analytic Partners is among the first firms to be able to access information directly from Facebook, Instagram and…

  • April 26, 2017NewsFeatured

    Analytic Partners Wins I-COM Data Science Hackathon and Named Smart Data Agency of the Year at I-COM Global Summit

    Competing Against the World’s Best Data Scientists, Analytic Partners Took Top Prize in the Intel Challenge PORTO, April 26, 2017 – Analytic Partners, a global leader in marketing analytics, has been selected as 2017 Smart Data Agency of the Year at the I-COM Global Summit in Porto, Portugal. The Analytic Partners team also took home…

  • April 4, 2017News

    Building Momentum: Analytic Partners Hires Joseph LaSala as VP, Marketing

    Global marketing analytics company continues to strengthen its executive team by adding LaSala as the new marketing lead. New York, April 4, 2017 – Analytic Partners, a leader in global marketing analytics, announced the addition of Joseph LaSala as Vice President of Marketing. This quickly follows the addition of Tom O’Sullivan as SVP, Global Business…

  • April 3, 2017News

    Analytic Partners Chosen as Finalist in I-COM Data Creativity Awards

    We are excited to announce that Analytic Partners has been chosen as a finalist for the I-COM Data Creativity Awards for our work with Scotts Miracle-Gro. This successful and innovative case study shows how the brand leveraged insights from weather data to be more efficient and effective with their advertising. The objective of the award is…

  • March 28, 2017News

    Accelerating Growth: Analytic Partners Adds Tom O’Sullivan as SVP, Global Business Development

    Enhancing its leadership team, global marketing analytics company hires O’Sullivan, former CRO of RealityMine New York, March 28, 2017 – Analytic Partners, a global leader in marketing analytics, announced the addition of Tom O’Sullivan as Senior Vice President of Global Business Development. O’Sullivan will be based in the company’s New York City headquarters and will…

  • February 15, 2017News

    Analytic Partners volunteers at the Washington Heights Expeditionary Learning School

    On Friday, February 10, the Analytic Partners team volunteered at the Washington Heights Expeditionary Learning School – WHEELS, a public school in upper Manhattan. The AP team fully repainted five classrooms that needed a fresh coat of paint. The goal of the Analytic Partners team was to help the students to learn in a warmer…