News posts

  • November 14, 2018NewsFeatured

    Long Superior For ROI, Promotions Now Trails Media In Efficiency

    Analytic Partners Newest ROI Genome Report Analyzes If Promotions Have Lost Their Punch New York, Nov 14, 2018 – While for many years promotional activities had in general a higher ROI than advertising, that reality has significantly reversed, with media today some 35% more efficient on average. What are the factors that have driven this…

  • November 7, 2018NewsFeatured

    Analytic Partners Names Gascoyne SVP, Business Development

    Industry veteran brings 30 years of experience to the leading independent analytics company New York, NY, November 7, 2018 – Analytic Partners, the global leader in analytics, today announced that it has named Rich Gascoyne as Senior Vice President, Business Development. In this new role, Gascoyne will be responsible for driving growth globally for Analytic Partners…

  • October 23, 2018NewsFeatured

    Analytic Partners Named a Leader in Marketing Measurement and Optimization Solutions in Two Evaluations by Independent Research Firm

    Analytic Partners named as the sole Leader in Asia Pacific, following being named a Leader in MMOS, Q2 2018 report. New York, October 23, 2018 – Analytic Partners, the global leader in marketing analytics, announced today that it has been named the sole Leader in “The Forrester Wave™: Marketing Measurement and Optimization Solutions in Asia…

  • October 4, 2018NewsFeatured

    Analytic Partners Names Driskill CFO

    Veteran global finance executive joins leading analytics company New York, NY (October 4, 2018) – Analytic Partners, the global leader in analytics, today announced that it has named Jeff Driskill Chief Financial Officer. As CFO, Driskill will help build upon the successes of Analytics Partners and collaborate with all teams to identify strategic growth opportunities….

  • September 25, 2018NewsFeatured

    Analytic Partners Launches Weather-Influenced Demand Forecasting Solution

    Helio provides forward looking insights leveraging weather data to enable better informed decision making on media & marketing, sales, DTC, supply chain and finance issues New York, NY (September 25, 2018) – Analytic Partners, the global leader in analytics, today announced the launch of Helio, a weather-influenced demand forecasting solution designed to help companies make…

  • July 11, 2018NewsFeatured

    Analytic Partners Named a Google Measurement Partner

    The Global Analytics Leader Teams with Google to Improve Transparency and Objectivity of Measurement New York, July 11, 2018 – Analytic Partners, the global leader in analytics, announced today that it has been named a Google Measurement Partner. Analytic Partners is among the first of a select set of companies Google has chosen to work…

  • June 6, 2018NewsFeatured

    Expanding Presence in China: Analytic Partners Opens Shanghai Office

    The global marketing analytics leader’s expansion will provide support and solutions to companies across mainland China and drive innovation. Shanghai, June 6, 2018 – Analytic Partners, a leader in global marketing analytics, announced the opening of a new office in Shanghai, China, the company’s first in mainland China. The new office and expanded presence in…

  • April 16, 2018NewsFeatured

    Analytic Partners Named a Leader in Marketing Measurement and Optimization Solutions by Independent Research Firm

    Analytic Partners Top Ranked in Strategy Category New York, April 16, 2018 – Analytic Partners, a global leader in marketing analytics, announced today that it has been named a Leader in “The Forrester Wave™: Marketing Measurement and Optimization Solutions, Q2 2018” report by Forrester Research. Analytic Partners was also top ranked in the report’s Strategy…

  • April 3, 2018NewsFeatured

    Report: What Drives Search ROI?

    Analytic Partners Newest ROI Genome Report Investigates What Factors Drive Return on Investment for Paid Search and How to Optimize for Them.  New York, April 3, 2018 – Analytic Partners, a global leader in marketing analytics, has released “ROI Genome Report: Paid Search Intelligence,” the latest in a series of reports based on the learnings…

  • March 13, 2018NewsFeatured

    Global Expansion: Analytic Partners Adds Lucien van der Hoeven to Lead EMEA

    With a focus on further European expansion, the marketing analytics leader hires Lucien van der Hoeven to lead client engagement and business development. New York, Mar 13, 2018 – Analytic Partners, a global leader in marketing analytics, announced that Lucien van der Hoeven has been hired as General Manager, Client Engagement & Business Development for…