News posts

  • July 16, 2019NewsFeatured

    Analytic Partners Names Frieda Murphy VP Human Resources

    Executive HR business partner brings global HR leadership and organizational change management experience to the company New York, NY (July 16, 2019) – Analytic Partners, the global leader in analytics, today announced that it has named Frieda Murphy as Vice President, Human Resources. In this role, Murphy will drive HR strategy, organizational development, talent management and…

  • June 18, 2019NewsFeatured

    Report: Up to 70% to 90% of the Impact of Amazon Display Ads Actually Drives Non-Amazon Sales

    That’s according to Analytic Partners, the leader in analytics, which today issued an analysis of the growing retail omnichannel impact of all media. ROI Genome Marketing Intelligence Report: The New Omnichannel – Clicks, Bricks and Everything in Between, documents the rise of “omnichannel” – the effect of consumers being exposed to marketing in one channel…

  • May 15, 2019NewsFeatured

    Analytic Partners Wins I-COM Data Science Hackathon and Named Smart Data Agency of the Year

    Returning to I-COM for their Second Win, Analytic Partners Took Top Prize in the Carrefour & Google Challenge MALAGA, May 15, 2019 – Analytic Partners, a global leader in analytics, has been selected as 2019 Smart Data Agency of the Year at the I-COM Global Summit in Malaga, Spain. The Analytic Partners team also claimed…

  • April 28, 2019News

    Analytic Partners Named Finalist in I-COM Data Creativity Awards

    With their entry entitled “Business Decision Making through Weather-Based Storytelling,” Analytic Partners has been chosen as a finalist for I-COM’s Data Creativity Award. The award’s objective is to acknowledge the most creative people and companies in achieving business value and competitive advantage for their clients by leveraging value from data. The winners will be chosen…

  • March 18, 2019NewsFeatured

    Analytic Partners Names Clare-Marie Panno VP, Product

    MarTech veteran brings more than 20 years of experience to the world’s premier analytic consultancy New York, NY (March 18 2019) – Analytic Partners, the global leader in analytics, today announced that it has named Clare-Marie Panno as Vice President, Product. In this new role, Panno will drive innovation for Analytic Partners’ best-in-class products to…

  • February 26, 2019NewsFeatured

    Report: Offline and Online Advertising ROI Gap Shrunk ~30% Since 2016

    New for 2019, Analytic Partners’ ROI Genome Report Provides Updates to Trends New York, Feb 26, 2019 – Online advertising ROI has long out performed offline on average but the latest report from Analytic Partners shows the convergence of online and offline ROIs has continues.  In fact, the gap between online and offline advertising ROI…

  • November 28, 2018NewsFeatured

    Analytic Partners Names Leire VP of Client Engagement

    Industry veteran to enhance customer focused digital media solutions for global analytics company New York, NY (November 28, 2018) – Analytic Partners, the global leader in analytics, today announced the appointment of Jennifer Leire as Vice President, Client Engagement. In this new role, Leire will leverage her deep digital expertise and experience with data and activation…

  • November 14, 2018NewsFeatured

    Long Superior For ROI, Promotions Now Trails Media In Efficiency

    Analytic Partners Newest ROI Genome Report Analyzes If Promotions Have Lost Their Punch New York, Nov 14, 2018 – While for many years promotional activities had in general a higher ROI than advertising, that reality has significantly reversed, with media today some 35% more efficient on average. What are the factors that have driven this…

  • November 7, 2018NewsFeatured

    Analytic Partners Names Gascoyne SVP, Business Development

    Industry veteran brings 30 years of experience to the leading independent analytics company New York, NY, November 7, 2018 – Analytic Partners, the global leader in analytics, today announced that it has named Rich Gascoyne as Senior Vice President, Business Development. In this new role, Gascoyne will be responsible for driving growth globally for Analytic Partners…

  • October 23, 2018NewsFeatured

    Analytic Partners Named a Leader in Marketing Measurement and Optimization Solutions in Two Evaluations by Independent Research Firm

    Analytic Partners named as the sole Leader in Asia Pacific, following being named a Leader in MMOS, Q2 2018 report. New York, October 23, 2018 – Analytic Partners, the global leader in marketing analytics, announced today that it has been named the sole Leader in “The Forrester Wave™: Marketing Measurement and Optimization Solutions in Asia…