News posts

  • November 16, 2017NewsFeatured

    Analytic Partners Joins the Board of McIntire School of Commerce’s Center for Business Analytics

    Nov 16, 2017 – Charlotttesville, VA – The Center for Business Analytics at the University of Virginia’s McIntire School of Commerce announced that Analytic Partners is its newest advisory board member. The CBA, which promotes data-related initiatives for student learning, industry research, and community outreach, has launched a three-year collaboration with the data-driven company known for its…

  • September 7, 2017NewsFeatured

    Expanding Global Presence: Analytic Partners Welcomes Achim Schoeneich to Lead New Office in Germany

    The global marketing analytics company’s new Hamburg Germany office will provide support and solutions to marketers across continental Europe. New York, September 7, 2017 – Analytic Partners, a leader in global marketing analytics, announced the addition of Achim Schoeneich as Managing Director Germany. This coincides with the opening of the company’s Hamburg Germany office, the…

  • August 7, 2017NewsFeatured

    Analytic Partners Named Snap MMM Partner

    Snap has officially announced The Snap MMM Partner Program, and named Analytic Partners a launch partner of this program. Together, we will be able to provide marketers access to third-party measurement data in order to isolate and track specific Snapchat ad formats and their return on ad spend and sales lift. This partnership will provide our…

  • August 1, 2017News

    Report: Offline and Online Advertising ROI on Path to Converge

    First Annual Analytic Partners ROI Genome Report Offers Insights on What Marketing Efforts Drive Return on Investment and What Factors Influence Those Returns. New York, August 1, 2017 – Analytic Partners, a global leader in marketing analytics, has released the first ever ROI Genome Marketing Intelligence Report. ROI Genome: 2017 Marketing Intelligence Report shows important…

  • June 26, 2017NewsFeatured

    Analytic Partners Chosen as Pinterest Measurement Partner

    The Leader in Analytics Teams up with Pinterest for Improved Measurement, Releases Joint Whitepaper New York, June 26, 2017 – Pinterest has partnered with Analytic Partners, a global leader in marketing analytics, to allow independent measurement of influence Pinterest has for online and offline sales. Analytic Partners will leverage Pinterest data to help marketers better…

  • May 9, 2017News

    Strengthening Leadership: Analytic Partners Hires Marcia Awobuluyi as CFO

    The third recent addition to the executive team, the marketing analytics leader hires Awobuluyi to lead global finance New York, May 9, 2017 – Analytic Partners, a global leader in marketing analytics, announced the addition of Marcia Awobuluyi as Chief Financial Officer. Based in the company’s New York City headquarters, Awobuluyi will focus on building…

  • May 2, 2017NewsFeatured

    Analytic Partners Selected as an Official Facebook MMM Partner

    The Analytics Leader Teams up with Facebook for Improved Measurement New York, May 2, 2017 — Analytic Partners, a global leader in marketing analytics, announced today that it has finalized status as an official Facebook MMM Partner. Analytic Partners is among the first firms to be able to access information directly from Facebook, Instagram and…

  • April 26, 2017NewsFeatured

    Analytic Partners Wins I-COM Data Science Hackathon and Named Smart Data Agency of the Year at I-COM Global Summit

    Competing Against the World’s Best Data Scientists, Analytic Partners Took Top Prize in the Intel Challenge PORTO, April 26, 2017 – Analytic Partners, a global leader in marketing analytics, has been selected as 2017 Smart Data Agency of the Year at the I-COM Global Summit in Porto, Portugal. The Analytic Partners team also took home…

  • April 4, 2017News

    Building Momentum: Analytic Partners Hires Joseph LaSala as VP, Marketing

    Global marketing analytics company continues to strengthen its executive team by adding LaSala as the new marketing lead. New York, April 4, 2017 – Analytic Partners, a leader in global marketing analytics, announced the addition of Joseph LaSala as Vice President of Marketing. This quickly follows the addition of Tom O’Sullivan as SVP, Global Business…

  • April 3, 2017News

    Analytic Partners Chosen as Finalist in I-COM Data Creativity Awards

    We are excited to announce that Analytic Partners has been chosen as a finalist for the I-COM Data Creativity Awards for our work with Scotts Miracle-Gro. This successful and innovative case study shows how the brand leveraged insights from weather data to be more efficient and effective with their advertising. The objective of the award is…