News posts

  • July 11, 2018NewsFeatured

    Analytic Partners Named a Google Measurement Partner

    The Global Analytics Leader Teams with Google to Improve Transparency and Objectivity of Measurement New York, July 11, 2018 – Analytic Partners, the global leader in analytics, announced today that it has been named a Google Measurement Partner. Analytic Partners is among the first of a select set of companies Google has chosen to work…

  • June 6, 2018NewsFeatured

    Expanding Presence in China: Analytic Partners Opens Shanghai Office

    The global marketing analytics leader’s expansion will provide support and solutions to companies across mainland China and drive innovation. Shanghai, June 6, 2018 – Analytic Partners, a leader in global marketing analytics, announced the opening of a new office in Shanghai, China, the company’s first in mainland China. The new office and expanded presence in…

  • April 16, 2018NewsFeatured

    Analytic Partners Named a Leader in Marketing Measurement and Optimization Solutions by Independent Research Firm

    Analytic Partners Top Ranked in Strategy Category New York, April 16, 2018 – Analytic Partners, a global leader in marketing analytics, announced today that it has been named a Leader in “The Forrester Wave™: Marketing Measurement and Optimization Solutions, Q2 2018” report by Forrester Research. Analytic Partners was also top ranked in the report’s Strategy…

  • April 3, 2018NewsFeatured

    Report: What Drives Search ROI?

    Analytic Partners Newest ROI Genome Report Investigates What Factors Drive Return on Investment for Paid Search and How to Optimize for Them.  New York, April 3, 2018 – Analytic Partners, a global leader in marketing analytics, has released “ROI Genome Report: Paid Search Intelligence,” the latest in a series of reports based on the learnings…

  • March 13, 2018NewsFeatured

    Global Expansion: Analytic Partners Adds Lucien van der Hoeven to Lead EMEA

    With a focus on further European expansion, the marketing analytics leader hires Lucien van der Hoeven to lead client engagement and business development. New York, Mar 13, 2018 – Analytic Partners, a global leader in marketing analytics, announced that Lucien van der Hoeven has been hired as General Manager, Client Engagement & Business Development for…

  • March 7, 2018NewsFeatured

    Investing in Innovation: Analytic Partners Hires Terri Sage as CTO

    Continuing to strengthen the executive team, the marketing analytics leader hires Sage to lead global technology and development New York, Mar 7, 2018 – Analytic Partners, a global leader in marketing analytics, announced the addition of Terri Sage as Chief Technology Officer. She will be based out of the New York City headquarters and will…

  • November 16, 2017NewsFeatured

    Analytic Partners Joins the Board of McIntire School of Commerce’s Center for Business Analytics

    Nov 16, 2017 – Charlotttesville, VA – The Center for Business Analytics at the University of Virginia’s McIntire School of Commerce announced that Analytic Partners is its newest advisory board member. The CBA, which promotes data-related initiatives for student learning, industry research, and community outreach, has launched a three-year collaboration with the data-driven company known for its…

  • September 7, 2017NewsFeatured

    Expanding Global Presence: Analytic Partners Welcomes Achim Schoeneich to Lead New Office in Germany

    The global marketing analytics company’s new Hamburg Germany office will provide support and solutions to marketers across continental Europe. New York, September 7, 2017 – Analytic Partners, a leader in global marketing analytics, announced the addition of Achim Schoeneich as Managing Director Germany. This coincides with the opening of the company’s Hamburg Germany office, the…

  • August 7, 2017NewsFeatured

    Analytic Partners Named Snap MMM Partner

    Snap has officially announced The Snap MMM Partner Program, and named Analytic Partners a launch partner of this program. Together, we will be able to provide marketers access to third-party measurement data in order to isolate and track specific Snapchat ad formats and their return on ad spend and sales lift. This partnership will provide our…

  • August 1, 2017NewsFeatured

    Report: Offline and Online Advertising ROI on Path to Converge

    First Annual Analytic Partners ROI Genome Report Offers Insights on What Marketing Efforts Drive Return on Investment and What Factors Influence Those Returns. New York, August 1, 2017 – Analytic Partners, a global leader in marketing analytics, has released the first ever ROI Genome Marketing Intelligence Report. ROI Genome: 2017 Marketing Intelligence Report shows important…