April 24, 2015•NewsAnalytic Partners to present with WOMMA at T.A.L.K. Social New York
Nancy Smith will discuss key findings from Analytic Partners landmark study on word of mouth marketing (WOM)
March 16, 2015•NewsAnalytic Partners to Present at the ARF’s Re:Think 2015
Maggie Merklin will present “Advertising Creative Vs. Execution: What Drives ROI?” at the ARF’s annual Re:Think conference.
February 23, 2015•NewsAnalytic Partners recognized as Gold Star Supplier by EFH
Energy Future Holdings honors Analytic Partners at its annual Gold Star Supplier Diversity Recognition Reception
February 19, 2015•NewsAnalytic Partners to present during Social Media Week
Analytic Partners President, Nancy Smith, will discuss key findings from WOMMA’s groundbreaking study, “Return on Word of Mouth”
January 30, 2015•NewsAnalytic Partners presents key Word of Mouth insights at the ARF’s Maximizing the Mix conference
Key findings confirm the importance of word of mouth on business marketing performance.
January 22, 2015•NewsLeading Social and Analytics Companies Announce New Partnership to Help Brands “Crack the Code” on the Value of Social Media and Word of Mouth Marketing
Analytic Partners, Converseon, and Keller Fay Group to Offer First Validated Marketing Mix Modeling Solution integrating Social and WOM to Broader Industry
November 18, 2014•NewsLandmark Study Reveals how Word-of-Mouth Correlates with Rise in Sales
In a landmark study conducted by Analytic Partners, word-of-mouth marketing drove 13% of consumer sales
July 7, 2014•NewsAnalytic Partners Discusses World Cup Sponsorships with CNBC
Analytic Partners shares some marketing insights about sports sponsorship and the FIFA World Cup.
July 3, 2014•NewsChoice Hotels discusses how Analytic Partners helped them achieve optimal ad frequency
Neena Graham, Choice Hotels’ Senior Director of Marketing Strategy Analytics, talks about AP’s role in helping Choice Hotels improve its marketing program