January 30, 2015•NewsAnalytic Partners presents key Word of Mouth insights at the ARF’s Maximizing the Mix conference
Key findings confirm the importance of word of mouth on business marketing performance.
January 22, 2015•NewsLeading Social and Analytics Companies Announce New Partnership to Help Brands “Crack the Code” on the Value of Social Media and Word of Mouth Marketing
Analytic Partners, Converseon, and Keller Fay Group to Offer First Validated Marketing Mix Modeling Solution integrating Social and WOM to Broader Industry
November 18, 2014•NewsLandmark Study Reveals how Word-of-Mouth Correlates with Rise in Sales
In a landmark study conducted by Analytic Partners, word-of-mouth marketing drove 13% of consumer sales
July 7, 2014•NewsAnalytic Partners Discusses World Cup Sponsorships with CNBC
Analytic Partners shares some marketing insights about sports sponsorship and the FIFA World Cup.
July 3, 2014•NewsChoice Hotels discusses how Analytic Partners helped them achieve optimal ad frequency
Neena Graham, Choice Hotels’ Senior Director of Marketing Strategy Analytics, talks about AP’s role in helping Choice Hotels improve its marketing program
June 2, 2014•NewsAnalytic Partners to Present “Digital in the Mix: Lessons from the ROI Genome Project”
Mike Menkes, Vice President, to present “Digital in the Mix: Successes and Failures From the ROI Genome Project” at the ARF’s AM2014 on Monday, June 9th at 8:15 am at the Marriott Marquis New York.
April 9, 2014•NewsAP President, Nancy Smith, Featured in UAlbany Magazine
Nancy Smith, founder and CEO, talks about starting Analytic Partners to meet the needs in the marketing analytics space.