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April 17, 2019•BlogFeatured
Up, Up, and Away: Short Term Gains vs Long Term Brand HealthIn recent months, Kraft Heinz received a lot of press for its poor performance after years of cost cutting. Their stock fell 28% in one day when they had to write down the value of iconic brands like Heinz Ketchup, Kraft Mac N’ Cheese, Philadelphia Cream Cheese, Jell-O and Oscar Meyer. What happened? With the…
