May 21, 2013•NewsForrester Cites Analytic Partners as a Leader in 2013 Marketing Mix Modeling Report
“We are proud to be recognized for what we consider to be our strong position in this evolving sector as we continue to innovate.” – Nancy Smith, founder and CEO of Analytic Partners.
April 26, 2013•BlogResponse to Ad Age article critical of Marketing Mix Models
Oscar Wilde once wrote: “The only thing worse than being talked about is not being talked about.”
April 12, 2013•NewsAnalytic Partners published in Retail Online Integration Magazine
“Best quality and best pricing are musts for consumers in the decision-making process. As such, brands and retailers must take a long, hard look at their short-term discounting strategies.” – Nancy Smith, President of Analytic Partners
March 26, 2013•BlogWorking with emerging market data? There WILL be data errors, missing data, and anomalies
There is one thing for sure when working with data, particularly in new and emerging markets: There will be errors and inconsistencies; some discover-able and some hidden…
January 14, 2010•NewsPresident & CEO, Nancy Smith, to judge the 2010 Asian Marketing Effectiveness Awards
Nancy brings a highly relevant perspective to a distinguished list of leading global marketers and media practitioners.