April 26, 2013•Blog
Response to Ad Age article critical of Marketing Mix ModelsOscar Wilde once wrote: “The only thing worse than being talked about is not being talked about.”
April 12, 2013•News
Analytic Partners published in Retail Online Integration Magazine“Best quality and best pricing are musts for consumers in the decision-making process. As such, brands and retailers must take a long, hard look at their short-term discounting strategies.” – Nancy Smith, President of Analytic Partners
March 26, 2013•Blog
Working with emerging market data? There WILL be data errors, missing data, and anomaliesThere is one thing for sure when working with data, particularly in new and emerging markets: There will be errors and inconsistencies; some discover-able and some hidden…
March 21, 2013•News
Analytic Partners article published in Ad AgeSuccessfully integrating digital data in marketing mix models and overcoming errors like last-click attribution
August 6, 2012•News
Analytic Partners Opens Office in AustraliaThe new offices will allow Analytic Partners to better serve its growing client base in Australia and New Zealand.
June 25, 2012•News
Analytic Partners Opens Office in Hong KongOffice expansion will allow Analytic Partners to better serve its growing client base in Greater China.
January 14, 2010•News
President & CEO, Nancy Smith, to judge the 2010 Asian Marketing Effectiveness AwardsNancy brings a highly relevant perspective to a distinguished list of leading global marketers and media practitioners.
September 21, 2009•News
Analytic Partners to co-present with P&G at The Market ResearchAnalytic Partners and P&G will be presenting insights developed through their partnership over the years in scaling market research globally.
May 9, 2008•News
AP Moves to New Office Space in CincinnatiAn ideal environment to support Analytic Partners’ expanding staff and client base.
April 14, 2008•News
Analytic Partners to Present at DMA’s Pharmaceutical Marketing Mix Modeling & ROI Assessment Web SeminarAP Director Hong Jin will present AP’s recent research findings in the pharmaceutical industry.
