April 9, 2014•BlogMaking the most of analytics: Building a corporate culture for analytic impact (Part 1)
In this first installment of her two-part discussion, Dr. Shawna Thayer, Senior Director, explores the obstacles that can prevent your company from making the most of its business analytics.
April 9, 2014•NewsAP President, Nancy Smith, Featured in UAlbany Magazine
Nancy Smith, founder and CEO, talks about starting Analytic Partners to meet the needs in the marketing analytics space.
March 25, 2014•BlogCapitalism’s Moral Compass: The Argument for Cause-Based Marketing
Associate Director Preeti Mehta sheds some light on the win/win possibilities of cause-based marketing tactics.
January 20, 2014•BlogHow to Maximize the Impact of a $4 Million Super Bowl TV Ad
Todd Proper, Senior Director, discusses how marketers can make their Super Bowl television ads stand out and resonate with viewers for maximum impact.
November 18, 2013•NewsShawna Thayer speaks at the Market Research in the Mobile World North America event
Shawna Thayer, Senior Director with Analytic Partners, discusses the importance of incorporating a multi-channel approach to market research.
November 13, 2013•NewsSurvey Reveals: Facebook Emerging as Mainstream Advertising Channel
Analytic Partners gauged user reaction to Facebook advertising and discovered almost half of newsfeed advertising is reaching target demographics.