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Cox Communications and AP with Ad Age – Future-Proofing Marketing Measurement To Uncover Opportunities


How can brands uncover new ways to grow customer connections in the midst of data deprecation and changing privacy regulations? During a recent Ad Age event, Mallory Fetters, senior director of marketing sciences at Cox Communications, and Maggie Merklin, chief client officer at Analytic Partners, discussed that question and more. Access the  30-minute conversation to learn more about:

  • Best practices for providing customer value and growing first-party data
  • How to stay focused on the full decision funnel to balance short-term wins with sustained growth
  • How to incorporate a test & learn approach into your strategy
  • And more

 

Access the full video above.