The level of complexity within marketing has transformed remarkably over the last few years. With the ever-evolving advertising offerings, platforms and new ways to reach consumers, it’s difficult for brands to decide what will drive the best business performance – no matter what size the organization. In our latest panel discussion at the Festival of Marketing, we sat down with two customers to discuss the everlasting marketing truths that remain despite disruption, and how brands can adopt innovative marketing techniques to withstand our unprecedented ecosystem.

Watch the video below to learn more about:

• How to respond to constant disruption
• The five marketing principles and their business impact
• How a holistic measurement strategy shapes future-proofed marketing plans
• And more