Forrester Report: “The 2020 COVID-19 Crisis Will Stun US Marketing”

The 2020 COVID-19 Crisis Will Stun US Marketing

CMOs and business leaders are facing major challenges due to the current global disruption. With future-planning in mind, it’s critical to understand how the COVID-19 crisis will affect marketing in the coming years.


This report from Forrester, “The 2020 COVID-19 Crisis Will Stun US Marketing” states that “The next two years will be difficult, no matter how quickly the COVID-19 crisis ends.”  But there is also opportunity for success, as today’s uncertain climate will force a pivot to more adaptive planning and operations that many CMOs had delayed during better days.


The report, which covers the most likely recovery scenarios and the impact on marketing, paints a clear picture of the challenges ahead in the industry – and most importantly, what CMOs can do to adapt and succeed under these unprecedented circumstances.

Access your complimentary copy of the report now to understand why:

  • “A mid-2021 recovery is most likely”
  • “Marketing technology will see slight growth”
  • “CMOs will adapt to survive”


…and more about the data and key takeaways behind these insights.