Forrester Wave: Marketing Measurement And Optimization Solutions, Q1 2020
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The 2020 COVID-19 Crisis Will Stun US Marketing
This report from Forrester, “The 2020 COVID-19 Crisis Will Stun US Marketing” states that “The next two years will be difficult, no matter how quickly the COVID-19 crisis ends.” But there is also opportunity for success, as today’s uncertain climate will force a pivot to more adaptive planning and operations that many CMOs had delayed during better days.
The report, which covers the most likely recovery scenarios and the impact on marketing, paints a clear picture of the challenges ahead in the industry – and most importantly, what CMOs can do to adapt and succeed under these unprecedented circumstances.
Access your complimentary copy of the report now to understand why:
…and more about the data and key takeaways behind these insights.