In The Forrester Wave™: Marketing Measurement And Optimization Solutions In Asia Pacific, Q4 2018, Analytic Partners was named the sole Leader and had top rank in both the Strategy and Current Offering categories among all vendors.

The new Forrester report recognizes that “Analytic Partners leads the pack” and that the company “excels with strong services, technology, and localization capabilities.”

Analytic Partners’ client references noted that the company’s “analytics and technology are strong and help them identify investment opportunities.” The report also stated that “Analytic Partners is a great fit for companies looking for a high level of consulting, training, and strategic support.”

Download this report to learn Key Takeaways:

  • Analytic Partners Leads The Pack: Forrester’s research uncovered a market in which Analytic Partners is a Leader.
  • B2C Marketing Pros In Asia Pacific Are Looking For Partners In Data-Driven Marketing: The marketing measurement and optimization solutions market is growing because more B2C marketers in AP use data-driven analytics to address increasing levels of accountability. Marketers increasingly trust marketing measurement and optimization solution providers to act as strategic partners, advising them on top marketing investment decisions.
  • Localization And Integration Are Key Differentiators: Having a unified measurement solution with localized approaches dictates which providers will lead the pack. Vendors that dive deeper to understand specific market needs and can provide localized solutions with strong local staffing and support are best positioned to successfully deliver more strategic marketing plans and higher marketing ROI to customers.

This recognition follows just months after Analytic Partners being named a Leader in “The Forrester Wave™: Marketing Measurement and Optimization Solutions, Q2 2018.”

Access a complimentary copy of The Forrester Wave™: Marketing Measurement And Optimization Solutions In Asia Pacific, Q4 2018 today.


The Forrester Wave™ is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave are trademarks of Forrester Research, Inc. The Forrester Wave is a graphical representation of Forrester’s call on a market and is plotted using a detailed spreadsheet with exposed scores, weightings, and comments. Forrester does not endorse any vendor, product, or service depicted in the Forrester Wave. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change.