Frontier Communications and Analytic Partners at ANA – Embracing The Unknown

How can a smart, agile analytics program transform strategy and optimize ROI? Frontier Communications was facing a critical set of business changes amid an already turbulent environment when it asked that question. At a recent ANA event, we sat down with Chad Milligan, Marketing Director of Media Analytics at Frontier Communications, for a deep dive into how the company evolved its strategy based on data-driven insights to optimize spend and increase ROI – and what other organizations can learn from Frontier’s success.

Watch the video below to learn more about:

  • How to drive organizational adoption for measurement programs
  • The importance of taking action on real-time insights
  • How to incorporate a holistic measurement strategy into your marketing plans
  • And more