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Gartner® Market Guide for Marketing Mix Modeling


We’re proud to share that Analytic Partners is a Representative Vendor in the 2022 Gartner Market Guide for Marketing Mix Modeling. We believe that this is a powerful step forward in our work toward building a more holistic commercial mix analytics solution. You can use a Market Guide to understand how the status of an emerging market aligns with your future plans. In addition, since Gartner has published over 100 Market Guide research notes, IT and strategic leaders can gain a broad view of many markets, including mature and smaller markets, in an easy-to-read format.

According to Gartner, “As a marketing operations leader looking to quantify the incremental impact of your marketing and advertising investments to improve planning, you should:

 

  • Focus on measurement objectives, not methodologies.
  • Incorporate measurement objectives and dimensions of differentiation (e.g. scope of measurement services or level of platform automation) to strengthen your request for proposal (RFP) process for a selecting a new strategic marketing measurement provider.
  • Set aside sufficient internal resources to support your service provider.”

 

Access a copy of the report to learn more.

 

 

Gartner, Market Guide for Marketing Mix Modeling, Matt Wakeman, Jason McNellis, 22 June 2022.

 

 

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.

 

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.