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Watch the video – How Kroger leverages “always on” analytics for real-time marketing decisions

Even the largest supermarket chain in the U.S. has to adjust to business disruptions and think fast on its feet. In this Ad Age Publisher’s Panel, Analytic Partners SVP Mike Menkes sat down with Kroger VP of Marketing Sarah Landsman to talk about how an “always on” Commercial Mix Analytics program made all the difference. Access the full video of the conversation for deeper insights into:

  • How the right measurement program can take a business culture from “I think” to “we know”
  • How to improve marketing decision-making in real time
  • Why a test-and-learn mindset is critical to success
  • And more

 

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Omnichannel Retailer Adapts to Drive ROI

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