How LegalZoom planned for success against a backdrop of change 

Hear how LegalZoom worked with Analytic Partners to:

• Supercharge growth and maximize profitability through data-driven decisioning

• Reinvent itself and uncover new data-driven media strategies in the midst of the challenges and opportunities of today’s changing landscape

• Steer marketing strategy and drive analytics adoption in turbulent times

Recorded for AdAge Studio 30 Live.

"Analytic Partners helped us understand: where we should prioritize new channels that we wanted to get into, and then also enabled us to understand, as we invested more, what kind of performance returns we were seeing.

This allowed us then to be able to start to look ahead: where should we go next with this? Should we be investing more in this channel? Shifting over to this channel? And then how those advertising assets are actually delivering those performance results in order to make sure that we are constantly iterating."

John Buchanan

Chief Marketing Officer

Fred Chasse
Senior Vice President,
Analytic Partners

John Buchanan
Chief Marketing Officer,
Legalzoom

John Dioso
Editor,
AdAge Studio 30 Live

WHITEPAPER
Commercial Analytics: Measurement Evolved

Planning the correct marketing mix to meet strategic objectives, like for LegalZoom, requires total understanding of the performance of the marketing activities individually, together and in the context of external factors. This is only possible through Commercial Analytics.