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LegalZoom and Analytic Partners: Driving Double-Digit Growth through Media


How does an online-only brand drive awareness and experience double-digit growth in an unprecedented environment? LegalZoom Chief Marketing Officer John Buchanan and Analytic Partners Senior VP Fred Chassé recently sat down with Ad Age Studio 30 Editor John Dioso to address that question and more.

From channel optimization to scenario planning, their conversation took a deep dive into how LegalZoom reinvented itself and uncovered new data-driven media strategies. Access the video now for more insights into:

  • How to supercharge growth and maximize profitability through data-driven decisioning
  • What lessons brands can take away from the challenges and opportunities of today’s changing landscape
  • How to steer marketing strategy and drive analytics adoption in turbulent times
  • And more…