Only Marketing Optimizers Read This.
Be One Of Them.
Adapt to today’s market challenges
The Strive for Optimization
Companies are constantly facing budget cuts and resource restraints. Marketing and operations have to work around those implications and find ways to adapt. Optimize your marketing efforts and relocate ineffective resources.
Direct Mail vs. Digital Marketing
In times of digital-first, how important is the printed version of your latest offers really? One of our projects for a multi-national retailer included the optimization of direct mail/catalog distribution. Key question: How can we reduce paper for marketing purposes and provide meaningful digital experiences for our customers? Our team quickly developed models to capture catalog response based on demographic typology data. As a result, we were able to create an overview of geo-demographics that was paired with their response to digital ads. It ultimately led to a potential preservation of 294 million in sales.
Where are your digital marketing strengths? And how can we combine tactics to create a better version of your marketing efforts? Find the true value of your direct mailing, digital marketing and everything beyond. Contact us today to learn more about how we can help improve your strategy.