< class="hero__title hero__title-tag-">
Sitemap
Pages
- Who We Are
- Transitioning Analytic Vendors and Bridging Results
- Terms & Conditions
- Supplier Diversity Program
- Solutions
- Optimize Your Marketing Resources – Retail US
- Optimize Your Marketing Resources – Retail Europe
- Remain the global smartphone leader
- Privacy Policy
- Measure & Optimize Performance
- Insights
- Industries
- Home
- Platform
- Drive Organizational Change
- COVID-19
- Contact
- Careers
- Strengthen Your Customer Relationships
- Accelerate Your Business
- 20 Insights
Solutions
- Unified Measurement
- Training & Education
- ROI Genome
- Promotional Effectiveness
- Pricing Strategy
- Predictive Analytics
- Multi-Touch Attribution
- Marketing Mix Modeling
- Live Models
- Integrated Brand Impact
- Helio
- Helio: Forecasting Weather Impact for Insurers
- Customer Segmentation & Lifetime Value
- Customer Journey Analytics & Optimization
- Customer Franchise Value
- Commercial Mix Modeling
- Change Management for Analytic Adoption
- Agile Learning – Next Generation Experimental Design
Case Studies
- Spirits Company Goes Beyond Portfolio Optimization to Drive Business Results
- Home Goods Brand Harnesses Weather for Results
- Paid Search Effectiveness: asking the right questions to measure and enhance true impact
- Online Services Provider Gains Customer Journey Insights Through A Unified Lens
- Omnichannel Retailer Adapts to Drive ROI
- Live Models Double Marketing ROI with Speed to Insight
- Retailer uses Hyper-local Measurement to Optimise Catalogue Effectiveness
- Hospitality Brand Validates Unified Measurement Results To Drive Internal Adoption
- Financial Services Provider Finds Insights and Results with Unified Measurement
- Electronics Brand Balances Short- and Long-Term Investments for Increased Brand Health
- Automotive Brand Uses Consumers’ Long Consideration Period to Its Advantage
Resources
- The Cookie is Crumbling, New Recipes for Measurement Success in a Cookie-less world
- 20 Insights For 20 Years E-book
- AP and SharkNinja at Challenger Brands: Data-Driven Disruption
- Watch the Video – Scenario Plan for Future Success
- Watch the video – How to Thrive in the Brave New World of Omnichannel
- ROI Genome Report: The Value of an Impression
- ROI Genome Report: Have Promotions Lost Their Punch?
- ROI Genome Report: Paid Search Intelligence
- ROI Genome Marketing Intelligence Report: 2018 Compilation
- ROI Genome Report: The New Omnichannel Marketing
- ROI Genome: Marketing Intelligence Report 2017
- ROI Genome Report: Insights to Accelerate Growth
- ROI Genome Report: Omnichannel and a Brave New World
- ROI Genome Report: Future-Proof Your Brand: Marketing Through Crisis and Beyond
- ROI Genome Report: Staying Ahead of Emerging Media
- Pinterest: Measuring What Matters
- Watch the Video – Future-Proofing Your Brand: Planning for What’s Next
- Making Sense of the New Omnichannel – Webinar Video
- Mark Ritson’s Smorgasbord: The 7 Things Marketers Should Prioritize Now
- Watch the video – How Kroger leverages “always on” analytics for real-time marketing decisions
- I-COM White Paper: Current Issues in Attribution & How to Overcome Them
- Halo Effects in Portfolio Advertising Report
- New Gartner Report Sheds Light on Communicating the Value of Data and Analytics in the Boardroom
- Watch Video – Future-Proofing Your Market Position: Rethinking Marketing Strategy in Turbulent Times
- Watch The Video – Preparing for the Data Apocalypse
- Watch the video – Are Consumer Behavior Changes Here to Stay?
- Forrester Wave: Marketing Measurement And Optimization Solutions, Q1 2020
- Forrester Report “Omnichannel Advertising Delivers Positive ROI”
- Forrester: Deliver Insights To Unlock Performance
- Forrester Report: “The 2020 COVID-19 Crisis Will Stun US Marketing”
- Staying Ahead of Emerging Media – Webinar Video
- Measurement Through Uncertainty: Advanced Analytics and Covid-19
- Commercial Mix Analytics: Measurement Evolved
Blog Posts
- Zero-Rated Content: A Marketing Perspective
- Going Down the Path of Adopting Analytics? Welcome to the Jungle, Baby… You’re Gonna Die!
- Working with emerging market data? There WILL be data errors, missing data, and anomalies
- Landmark Study Reveals how Word-of-Mouth Correlates with Rise in Sales
- Winning Word-of-Mouth Paper to be Presented at the ARF Audience Measurement 2015 Conference
- Analytic Partners’ article on Facebook advertising and engagement published in MediaPost
- Analytic Partners published in Quirk’s Magazine
- Why DTC Brands Are Loving Real-World Retail
- Why does my path to purchase matter?
- What Digital Marketing Innovations will be Revealed at this year’s U.S. Open?
- Video: How a test-and-learn culture helps marketers drive media effectiveness
- Video: Life is Like a Box of Chocolates, Marketing Shouldn’t Be.
- Video: What’s the Weather Impact?
- When it Comes to Video Advertising, Each Second Counts
- Dressing Up When Everything Seems to Go Down: UK’s Retail Apocalypse Untangled
- Of Two Minds: Your Brain on Advertising
- “TV Attribution” – Misleading Buzzword of the Day
- It’s Not Such a Small World After All: Managing Country-by-Country Marketing Demands
- From Data to Wisdom: 20 Insights for 20 Years
- The US Presidential Election and Marketing Analytics: It’s the Data, Stupid
- Analytic Partners Launches Fully Integrated Test and Learn Solution
- What it Takes to Foster a Test and Learn Culture
- Analytic Partners published in Target Marketing
- Taking Home the Hackathon Prize
- Betting on Super Bowl Ads: Is the Spot Worth the Spend?
- The Speed of Retail: Balancing Real-Time Actionability with Depth of Insight
- So Many Goals, So Little Time: Identifying the Right Measurements of Success
- Up, Up, and Away: Short Term Gains vs Long Term Brand Health
- Shawna Thayer speaks at the Market Research in the Mobile World North America event
- Sales & Marketing: A Toast to Better Collaboration
- Focus on the Bottom Line – Rules of Thumb for Establishing Marketing KPIs
- Report: Offline and Online Advertising ROI on Path to Converge
- Analytic Partners published in Retail Online Integration Magazine
- Retail is Facing a Hairy Situation: Shave Club Shenanigans Foreshadow Big Changes Ahead for Traditional Retailers
- Response to Ad Age article critical of Marketing Mix Models
- Report: Brands that Embrace Omnichannel Increase ROI by 32%
- Report: Offline and Online Advertising ROI Gap Shrunk ~30% Since 2016
- Report: Up to 70% to 90% of the Impact of Amazon Display Ads Actually Drives Non-Amazon Sales
- Report: Emerging Media Outperforms Traditional Media
- Report: What Drives Search ROI?
- Report: Cutting Ad Spend Guarantees Losses in a Recession
- Report: At Least 5x Growth Delivered for Companies that Adopt Data-Driven Plans
- Reach-Based Planning is not Enough
- Long Superior For ROI, Promotions Now Trails Media In Efficiency
- Pan-Regional Strategies Require Local Nuance: A Latin American Example
- Why are Online Advertising ROIs Dropping?
- Olympic Sponsorship: Is it Worth It?
- Not just Bake Sales Anymore: Taking a B2B Perspective to Win the Back-to-School Season
- New Study Reveals Fast Food and Restaurants are the Top TV Ad Brands For WOM Marketing
- New ROI Genome Report Addendum Released: Halo Effects on Portfolio Advertising
- Navigating the Digital Whirlpool
- National vs Local: Balancing Efficiency and Precision
- Nancy Smith of Analytic Partners Named an Entrepreneur Of The Year® 2020 Florida Award Winner by EY
- Analytic Partners presents key Word of Mouth insights at the ARF’s Maximizing the Mix conference
- AP in the News: Nancy Smith on PBS Nightly Business Report
- AP President, Nancy Smith, Featured in UAlbany Magazine
- President and CEO Nancy Smith Named Entrepreneur Of The Year® 2020 Florida Award finalist
- Multi-touch Attribution: The ThighMaster of Marketing
- Digital ≠ MTA: Getting Measurement Right
- Modern Challenges Require a Measurement Evolution
- Minimizing Bias from Data Loss: A Unified Measurement Approach
- Media Creative vs. Execution: What matters most?
- AP in the news: What McDonald’s is doing to optimise its marketing and media mix
- Maximizing Your Investment as Online and Offline Ad Efficiency Converge
- When the World Stops, Do Analytics Break?
- Marketers: Make Finance your BFF to Succeed
- A Taste of Mark Ritson’s Smorgasbord: Long Term vs Short Term
- Making the most of analytics: Building a corporate culture for analytic impact (Part 2)
- Making the most of analytics: Building a corporate culture for analytic impact (Part 1)
- Maggie Merklin Visits the Data Gurus Podcast
- Talking Long Term: How Today’s Consumer Behavior Changes will Affect the Future
- Live, Fast, Agile, Forward – Mastering the Elements of Good Measurement
- The Right Tool for the Job: Linear Regression, Machine Learning and Ice Cream
- Leveraging Unified Measurement within an Adaptive Framework in Travel and Hospitality
- Leading Social and Analytics Companies Announce New Partnership to Help Brands “Crack the Code” on the Value of Social Media and Word of Mouth Marketing
- Analytic Partners Named a Leader in Marketing Measurement and Optimization Solutions in Two Evaluations by Independent Research Firm
- Analytic Partners Named a Leader in Marketing Measurement and Optimization Solutions by Independent Research Firm
- Leader Generation: Corporate Social Responsibility & the Next Generation of Marketing Scientists
- Konstantinos Spetsaris Joins Analytic Partners as Senior Vice President
- Video: Has 2020 Ripped Up Your Measurement “Menu”?
- Kathy Bachmann Joins Analytic Partners as GM of the Americas
- Join Us for our New Webinar: Making Sense of the New Omnichannel
- New Webinar: Staying Ahead of Emerging Media
- The Value of TV in the Age of Digital
- Is the promise of Multi-touch Attribution false, like 6-pack abs infomercials?
- Is Black Friday Going Gray?
- Investing in Innovation: Analytic Partners Hires Terri Sage as CTO
- The World Turned Upside Down: How the Best Companies are Finding Success in Uncertain Times
- Stop the Insanity! Move your Measurement Beyond Multi-touch Attribution
- Infographic: A decent breakdown of sources of real and fake news – https://t.co/HGXjvX1LI3
- Forrester Cites Analytic Partners as a Leader in 2013 Marketing Mix Modeling Report
- Analytic Partners Wins I-COM Data Science Hackathon and Named Smart Data Agency of the Year
- How to Maximize the Impact of a $4 Million Super Bowl TV Ad
- Choosing An Attribution Provider When The Curve Balls Keep Coming
- How To Beat The Ticking Digital ROI Clock
- Holiday Travel is Up in the Air, but Hospitality Brands Can Still Plan for Success
- How can marketers maximize return in China’s fragmented TV landscape?
- Hope to see you at ARF Audience Measurement 2017
- Webinar Highlights: Preparing for the Data Apocalypse
- Analytic Partners Launches Weather-Influenced Demand Forecasting Solution
- Happy Holidays from Analytic Partners
- Happy Holidays from Analytic Partners – 2018
- Global Hackathon: La Victoria!
- In The News: COVID-19 Insights Leaders Roundtable
- Analytic Partners Named a Google Measurement Partner
- Is the Google Chrome Announcement Another Nail in the MTA Coffin?
- Gartner Market Guide for Attribution and Marketing Mix Modeling
- The European General Data Protection Regulations (GDPR): Catching Up with Today’s Digital Reality
- GDPR – A Shift in Personalized Marketing Effectiveness
- Analytic Partners Names Gascoyne SVP, Business Development
- Gartner Market Guide: Harnessing the Power of Strategic Marketing Measurement
- Facing the Future: It’s Not About Strength, It’s About Adaptability
- The Four Marketing Mistakes You Won’t Make for Q4 2019
- Analytic Partners Named a Leader in Marketing Measurement and Optimization by Independent Research Firm
- Analytic Partners quoted in Forbes
- Find a Partner Who Will Tell You the Truth
- Analytic Partners Named Finalist in I-COM Data Creativity Awards
- FIFA World Cup Sponsorship: Is it Worth It?
- FIFA 2018: State of the Sponsorship
- Survey Reveals: Facebook Emerging as Mainstream Advertising Channel
- Experience I-COM Global Summit Videos
- Analytic Partners Incorporates and Expands in France Following Strong Growth in EMEA Market
- Expanding Presence in the US: Analytic Partners Opens Miami Office to Serve US and Growing LATAM Market
- Expanding Presence in China: Analytic Partners Opens Shanghai Office
- Don’t Guess, Test: Use data to evolve for a changed world
- Evolving Beyond MMM and MTA with Unified Commercial Decisioning
- Analytic Partners Announces Equity Sharing Plan
- Digging for Insights: a Podcast Conversation about Emerging Media
- Embracing Analytics for Storytelling: Science Meets Arts
- What Drives Marketing ROI? An Infographic
- Do you feel lucky, punk? What is your Marketing ROI?
- Disrupting MTA
- Demystifying Marketing Mix Modeling – Webinar
- The COVID-19 Crisis Will Cost CMOs in a Big Way, But Leaders Can Prepare
- Corporate Social Responsibility – How it Starts
- Coronavirus: Minimize Risk and Plan
- AP in the News: How the Coronavirus Pandemic Impacts Marketing Strategy
- CMOs & CFOs: Do They Need a Language App?
- Analytic Partners Expands Leadership Team in APAC Region
- Christmas in July? Not quite for Amazon Prime Members
- When the Next New Thing Isn’t the Best Thing: Choosing the Right Measurement Approach for Your Business
- Choice Hotels discusses how Analytic Partners helped them achieve optimal ad frequency
- China’s mobile e-commerce market is saturated. So how do brands break-thru?
- Capitalism’s Moral Compass: The Argument for Cause-Based Marketing
- How Businesses Can Create Their Own Best Odds for Success
- Building Momentum: Analytic Partners Hires Joseph LaSala as VP, Marketing
- Is the Bloom off the Digital Rose?
- Black Friday Now Comes in Many Colors
- Black Friday Outlook: Brands Should Focus on Messaging Amidst Exceptional Circumstances
- Binet, Ritson, Sinkinson: Consumer behavior has shifted – has your media mix shifted too?
- Bananas, Bananas, Bananas! The Importance of Real-World Context when Analyzing Data for Business Insights
- With “Back to School” Season in the Rear View Mirror, the Need to Plan for Multiple Futures is Clear
- Award Shows and Major Sporting Events: Advertising Gold or ROI Blooper?
- When Attribution Falls Short, Take a Complete View: Unified Measurement
- Attending CDX NYC Brand Innovation Summit?
- Attending 4A’s Transformation 2017?
- Are You Primed for Amazon Advertising?
- Are All Impressions Created Equal?
- AP Opens New Office Space in Dublin
- AP Moves to New Office Space in Cincinnati
- AP in the News: Measure Twice, Cut What?
- AP in the news: How to navigate social video’s growth spurt
- A Talk with the Team: Celebrating International Women’s Day
- Analytic Partners Wins I-COM Data Science Hackathon and Named Smart Data Agency of the Year at I-COM Global Summit
- Analytic Partners VP, Paul Sinkinson, published in Australia’s mUmBRELLA: Data doesn’t kill creativity, it demands it
- Analytic Partners to speak at the Wharton Future of Advertising Annual Meeting
- Analytic Partners to present with WOMMA at T.A.L.K. Social New York
- Analytic Partners to Present with Office Depot at the ARF’s AM:2015
- Analytic Partners to Present with Colgate-Palmolive at the Unleashing Data Summit in Amsterdam
- Analytic Partners to Present on Word of Mouth and the ROI Genome Project at the Unleashing Data Summit in New York
- Analytic Partners to Present “Digital in the Mix: Lessons from the ROI Genome Project”
- Analytic Partners to Present on Amplifying Advertising’s Impact at the ARF Re!Think 2016 Conference in New York
- Analytic Partners to present during Social Media Week
- Analytic Partners to Present at the ARF’s Re:Think 2015
- Analytic Partners to Present at DMA’s Pharmaceutical Marketing Mix Modeling & ROI Assessment Web Seminar
- Analytic Partners to co-present with P&G at The Market Research
- Analytic Partners recognized as Gold Star Supplier by EFH
- Analytic Partners Quoted in 1to1 Magazine
- President & CEO, Nancy Smith, to judge the 2010 Asian Marketing Effectiveness Awards
- Analytic Partners Chosen as Pinterest Measurement Partner
- Analytic Partners Opens Office in Hong Kong
- Analytic Partners Opens Office in Australia
- Analytic Partners Selected as an Official Facebook MMM Partner
- Analytic Partners NY office moves to midtown Manhattan
- Analytic Partners Names Leire VP of Client Engagement
- Analytic Partners Names Jeff Driskill CFO
- Analytic Partners Names Frieda Murphy VP Human Resources
- Analytic Partners Recognized as One of Sequent Partners’ “Stars of Attribution”
- Analytic Partners Named Snap MMM Partner
- Independent Research Firm Cited Analytic Partners as a Leader
- Analytic Partners Moves to New Office Space in Singapore
- Analytic Partners Joins the Board of McIntire School of Commerce’s Center for Business Analytics
- Analytic Partners featured in Chinese Chamber of Commerce Magazine
- Analytic Partners’ Eventful Fall 2017
- Analytic Partners Discussion with Jim Nail of Forrester Series – Week 3 Edition
- Analytic Partners Discussion with Jim Nail of Forrester Series – Week 2 Edition
- Analytic Partners Discussion with Jim Nail of Forrester Series – Week 1 Edition
- Analytic Partners cited as a Representative Vendor in Gartner’s 2016 Market Guide for Advanced Analytics Service Providers for Marketing
- Analytic Partners Chosen to Present at AM2014
- Analytic Partners Chosen as Finalist in I-COM Data Creativity Awards
- Analytic Partners Bootcamp – So You Want to be a Marketing Analyst?
- Analytic Partners article published in Ad Age
- Analytic Partners Discusses World Cup Sponsorships with CNBC
- Analytic Partners Joins Amazon Advertising Measurement Program as Selected Provider
- AI vs IA: The Intelligence of Amplification
- AP in the News: Ditch the Crystal Ball and Scenario Plan for Future Success
- Analytic Partners and Adweek: Growth in the Face of Disruption
- What the New Normal Means for Advertisers
- Facing Challenges in Analytics Adoption and Reaching Marketing Measurement Success
- Adaptive Measurement – Adapting to Evolve
- Adapting to Change in Consumer Behavior during Chinese New Year
- Adapt with Speed to Insights During Turbulent Times
- Read All About It: How Marketers Can Adapt in a Changing Media Landscape
- How to Adapt Your Marketing in a Crisis and Beyond
- AP in the News: Don’t Panic – Adapt to Strengthen Your Brand for a Recession
- AP in the News: Five Steps CMOs Can Take Now to Prove Marketing’s Financial Value
- AP in the News: Leveraging Disruption: Innovation, Experimentation and the Power of AI
- Analytic Partners Adds to Leadership Team in APAC Region – Singapore
- A New Look at Pinterest’s Marketing Impact
- Analytic Partners volunteers at the Washington Heights Expeditionary Learning School
- 5 Common Marketing Practices that Need to Go Away
- 2017 Effie Awards: ANZ Wins Effective Advertiser of the Year