This report dives into the evolving landscape of Creative Intelligence, leveraging two decades of Analytic Partners' ROI Genome data to reveal critical insights on creative for maximizing commercial impact.
Marketers who focus only on media are missing the bigger picture. Marketing is a key growth driver — but it’s not the only one.
Strong collaboration between the finance and marketing chiefs has proven to noticeably elevate key business metrics—no surprise if you think about it. A Boston Consulting Group study found that tighter alignment between these two power players can accelerate revenue growth and unlock 20–40% more financial upside.
Discover how LinkedIn Ads moved beyond in-house MMM and transformed its approach to optimize investments and drive greater ROI. This exclusive Forrester® case study explores how LinkedIn moved beyond last-touch attribution to a layered measurement strategy that provides a holistic view of marketing impact.
Marketing in 2025 demands more than gut instinct—it requires data-driven decisioning. Learn how top marketers use Commercial Intelligence.
Brand Sponsorships: $9 out of every $10 spent on sponsorships goes unmeasured.
Even with uncertain economic conditions ahead, pet food category sales are expected to grow over the next three years.
Nespresso’s business model is complex. They invest in a variety of programs aimed at brand building, machine sales, and capsule sales across digital, direct-to-consumer (DTC), retail stores, and other online marketplaces.
No matter if you are working with four or seven Ps in the marketing mix, promotion is the one that sticks in other people’s minds.
Data doesn’t lie. Find out how you can maximize the value of analytics to drive growth and strengthen customer relationships.
