On Monday, Google surprised many by announcing its decision to halt the deprecation of third-party cookies, citing transition challenges and acknowledging the substantial efforts made across the advertising ecosystem.
The Winterberry Group forecasts that marketing analytics and data infrastructure spend is expected to grow from $22 billion in 2022 to $32 billion in 2026.
In this ROI Genome Intelligence Report, built on millions of marketing performance data points from $billions of spend across 50 countries, we tackle common misconceptions and reveal the truth of the modern marketing funnel – and show how to strike the right balance of broad reach and narrow targeting
With the looming death of the cookie and other third-party IDs, marketers are rightly focused on building out their own first-party data.
From harnessing innovation to mastering organizational adoption and beyond, read on to find out how a holistic measurement framework is playing a key role in driving success.
Finding ways to increase customer connection and build a durable measurement program as the challenges of data deprecation continue is top-of-mind for many brands.
How can brands uncover new ways to grow customer connections in the midst of data deprecation and changing privacy regulations? We sat down with Cox Communications’ Mallory Fetters to discuss.
In our recent panel discussion, we took a deep dive into the future of measurement success in a cookie-less world.
An interactive discussion with a panel of industry experts and thought leaders on new strategies to win in the wake of the data disruption caused by cookie deprecation, IDFA, CCPR, and growing consumer privacy demands.
ROI Genome Intelligence Report: Omnichannel and a Brave New World, takes a closer look at what business leaders need to know for the future.
