On Monday, Google surprised many by announcing its decision to halt the deprecation of third-party cookies, citing transition challenges and acknowledging the substantial efforts made across the advertising ecosystem.
Working with Analytic Partners, Cox created a commercial analytics program with a roadmap for the business that would keep all stakeholders focused on driving real growth.
Because marketing is not seen as central to the business’s success, marketers and their teams are losing budgets and, in many cases, their jobs.
Building your brands and achieving business growth are challenging even during the most stable periods. 2024 looks to be particularly challenging as all indications point to a tumultuous year
Analytic Partners has uncovered the five most impactful marketing investment tactics for 2023.
See what Cox Communications is achieving from working with Analytic Partners
Marketing budgets are being reassessed, one-third of the brands we speak with are being asked to cut their budgets – and yet marketing teams continue to be under pressure to deliver results.
Learn from the VF Corporation how they are leveraging a data-driven marketing strategy to successfully grow their brands such as Van's and The North Face by understanding how their marketing activities were driving both short and long term performance
We’re hearing this across industries including retail, food and beverage, finance, technology and healthcare, with budget cuts being discussed ranging from 5% to 50%
While brands might be tempted by austerity measures as signs of recession loom, slashing budgets is not the answer. Download your copy of the report and start building - or defending - your investment strategy to steer your business through 2023.
