In-House Measurement Archives | Analytic Partners – Marketing Measurement and Commercial Analytics Solutions

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- Commercial Analytics
  Make future-ready, more profitable decisions with holistic insights, scenario planning, and intelligence.
- Marketing Mix Modeling
  Level up your MMM with models that integrate external factors to enable forward-looking decisioning.
- Agile Learning
  Design, execute, and measure key business experiments with our fully integrated test and learn the solution.
- Brand Impact
  Demystify the impact of brand marketing affects KPIs to balance brand and performance budgets.
- Pricing Optimization
  Understand how price impacts purchasing behavior to set smarter pricing strategies and drive sustainable growth.
- Customer Segmentation
  Create refined, actionable customer segments that transcend surface-level demographics and data.
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Analytic Partners Recognized As A Leader in The Forrester Wave™: Marketing Measurement & Optimization, Q3 2023
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See All Solutions
Commercial Analytics
Make future-ready, more profitable decisions with holistic insights, scenario planning, and intelligence.
Marketing Mix Modeling
Level up your MMM with models that integrate external factors to enable forward-looking decisioning.
Agile Learning
Design, execute, and measure key business experiments with our fully integrated test and learn the solution.
Brand Impact
Demystify the impact of brand marketing affects KPIs to balance brand and performance budgets.
Pricing Optimization
Understand how price impacts purchasing behavior to set smarter pricing strategies and drive sustainable growth.
Customer Segmentation
Create refined, actionable customer segments that transcend surface-level demographics and data.

By Industry

By Role

By Industry

By Role

Why DIY MMM Rarely Makes a Splash

Building your own marketing mix model (MMM) can seem enticing, but in reality, it can be more than you've bargained for.

Build vs. Buy: Key Considerations for Elevating Your MMM Program

Are the best solutions bought, or built? Every organization looking to elevate their MMM program to a Commercial Analytics solution will grapple with this question at some point.

Build vs Buy: The Pros & Cons of In-Housing to Elevate your MMM Program

Organizations looking to elevate their MMM program to a Commercial Analytics solution have a very weighty question awaiting them.

Data Doesn’t Lie, but Your ROI Metrics May Mislead

Marketing leadership likes (and frequently trusts) real-time reports including ROI-like metrics such as ROAS. These constantly updated reports always provide something new to look at and promise opportunities for advertising tweaks. The real-time nature of these types of reports can be compelling

Unlocking the Power of Marketing Measurement: A Guide to MTA, MMM, and Commercial Analytics

From harnessing innovation to mastering organizational adoption and beyond, read on to find out how a holistic measurement framework is playing a key role in driving success.

7 Hidden Costs of In-Housing Marketing Measurement

Brands are getting hit hard by inflation and other macroeconomic factors, and marketing teams are under increasing pressure to cut costs.

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