Marketing Budget Archives | Page 2 of 3

The Challenges Ahead – and the Commercial Decisioning Platform to Keep You on Top

There’s no doubt that businesses everywhere are expecting more economic fluctuations, budget pressures and constrained consumer spending.

The Marketer’s Guide To Survive

Analytic Partners has uncovered the five most impactful marketing investment tactics for 2023.

Better Data, Better Analytics, Better Tactics – Marketers Pulling the Right Levers in 2023

Meeting customers and hearing in person from so many marketing experts across sectors shines a light on why I joined Analytic Partners.

Brand vs Performance – How To Plan (or Defend) the Best Investment Mix for 2023

We know that many CMOs are under pressure to cut marketing budgets in 2023 – our own research even suggests this is the case for 1 in 3 of the Fortune 500.

Brand Marketing Drives Sales, ROI and Even Performance Campaigns. Don’t Cut It!

CMOs are under pressure to cut budgets to protect their firms against economic uncertainty, without any corresponding drop in the requirement to deliver results. This can too easily lead brands to shift to a performance-marketing-led strategy, focused on short term sales results. This is often done at the expense of brand marketing, which, at first glance, with its soft KPIs and perceived difficulty in measurement, appears on the surface to be less impactful.

Don’t React, Adapt: How Analytics Can Help Organizations Thrive Amid Uncertainty

Business dynamics might be constantly changing but planning for success is still possible.

Defending Your Budget for the C-Suite

Marketing budgets are being reassessed, one-third of the brands we speak with are being asked to cut their budgets – and yet marketing teams continue to be under pressure to deliver results.

How VF Corporation Combated the Changeable Market

Learn from the VF Corporation how they are leveraging a data-driven marketing strategy to successfully grow their brands such as Van's and The North Face by understanding how their marketing activities were driving both short and long term performance

How Brands Are Missing Out on an Improved 30% ROI for Their Advertising Spend

Brands often allocate significant portions of their budget to video for good reason – they’re effective, can impact buying decisions in multiple ways, and can be measured with the right analytic approach.

Marketing Budgets: To Cut or Not To Cut Is Not the Only Question

We’re hearing this across industries including retail, food and beverage, finance, technology and healthcare, with budget cuts being discussed ranging from 5% to 50%