Media Planning Archives | Analytic Partners – Marketing Measurement and Commercial Analytics Solutions

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See All Solutions
Commercial Analytics
Make future-ready, more profitable decisions with holistic insights, scenario planning, and intelligence.
Marketing Mix Modeling
Level up your MMM with models that integrate external factors to enable forward-looking decisioning.
Agile Learning
Design, execute, and measure key business experiments with our fully integrated test and learn the solution.
Brand Impact
Demystify the impact of brand marketing affects KPIs to balance brand and performance budgets.
Pricing Optimization
Understand how price impacts purchasing behavior to set smarter pricing strategies and drive sustainable growth.
Customer Segmentation
Create refined, actionable customer segments that transcend surface-level demographics and data.

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The Gravitational Pull of Retail Media

To maximize opportunities in Retail Media Networks marketers need to measure performance through a clear lens.

Time to Double-Down on Connected TV Advertising

Television audiences are evolving, and broad-reach advertising from linear TV does not have the same impact it once did. In 2023, CTV penetration reached an all-time high, with 88% of households having at least one CTV device.

Why Omnichannel Still Matters for Marketing Execution and Measurement

Brands driving omnichannel marketing programs should consider a holistic view of consumer engagement and commercial performance.

Leveraging Insights and Scenario Planning to Manage Constant Change

When faced with unprecedented challenges, we often see innovation as a result. The same held true for the luxury retail sector.

How VF Corporation Used Marketing Analytics To Seize Market Share

What VF Corporation’s marketing analytics program enabled them to do, in partnership with Analytic Partners

How Cox Communications Is Using Data and Analytics To Create a Culture of Confidence

See what Cox Communications is achieving from working with Analytic Partners

How Twitter Quantifies the Impact of Marketing on Revenue

See how Twitter and Analytic Partners worked together to

Brand Marketing Drives Sales, ROI and Even Performance Campaigns. Don’t Cut It!

CMOs are under pressure to cut budgets to protect their firms against economic uncertainty, without any corresponding drop in the requirement to deliver results. This can too easily lead brands to shift to a performance-marketing-led strategy, focused on short term sales results. This is often done at the expense of brand marketing, which, at first glance, with its soft KPIs and perceived difficulty in measurement, appears on the surface to be less impactful.

How Brands Are Missing Out on an Improved 30% ROI for Their Advertising Spend

Brands often allocate significant portions of their budget to video for good reason – they’re effective, can impact buying decisions in multiple ways, and can be measured with the right analytic approach.

ROI Genome Intelligence Report – The Rules of Recession-Proofing: How to Maintain Advertising Effectiveness in Challenging Times

While brands might be tempted by austerity measures as signs of recession loom, slashing budgets is not the answer. Download your copy of the report and start building - or defending - your investment strategy to steer your business through 2023.

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