Retail Media Archives | Analytic Partners – Marketing Measurement and Commercial Analytics Solutions

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- Commercial Analytics
  Make future-ready, more profitable decisions with holistic insights, scenario planning, and intelligence.
- Marketing Mix Modeling
  Level up your MMM with models that integrate external factors to enable forward-looking decisioning.
- Agile Learning
  Design, execute, and measure key business experiments with our fully integrated test and learn the solution.
- Brand Impact
  Demystify the impact of brand marketing affects KPIs to balance brand and performance budgets.
- Pricing Optimization
  Understand how price impacts purchasing behavior to set smarter pricing strategies and drive sustainable growth.
- Customer Segmentation
  Create refined, actionable customer segments that transcend surface-level demographics and data.
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Analytic Partners Recognized As A Leader in The Forrester Wave™: Marketing Measurement & Optimization, Q3 2023
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See All Solutions
Commercial Analytics
Make future-ready, more profitable decisions with holistic insights, scenario planning, and intelligence.
Marketing Mix Modeling
Level up your MMM with models that integrate external factors to enable forward-looking decisioning.
Agile Learning
Design, execute, and measure key business experiments with our fully integrated test and learn the solution.
Brand Impact
Demystify the impact of brand marketing affects KPIs to balance brand and performance budgets.
Pricing Optimization
Understand how price impacts purchasing behavior to set smarter pricing strategies and drive sustainable growth.
Customer Segmentation
Create refined, actionable customer segments that transcend surface-level demographics and data.

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By Role

By Industry

By Role

Why Smarter Marketing Leaders Bank on Commercial Decisioning

Marketing in 2025 demands more than gut instinct—it requires data-driven decisioning. Learn how top marketers use Commercial Intelligence.

The Gravitational Pull of Retail Media

To maximize opportunities in Retail Media Networks marketers need to measure performance through a clear lens.

Why Omnichannel Still Matters for Marketing Execution and Measurement

Today, brands have more opportunities than ever to connect with consumers through a growing number of channels, including emerging media, in-person, digital and e-commerce.

Data Analytics in the Retail Industry: Drive Success and Optimize the Customer Experience

When faced with unprecedented challenges, we often see innovation as a result. The same held true for the luxury retail sector.

Watch the video – How to Thrive in the Brave New World of Omnichannel

Under the current conditions, consumers have never been more connected, and they have never been more in need of that connection as working from home, online ordering and even online education continue to trend upward in 2020.

Brand Marketing Drives Sales, ROI and Even Performance Campaigns. Don’t Cut It!

CMOs are under pressure to cut budgets to protect their firms against economic uncertainty, without any corresponding drop in the requirement to deliver results. This can too easily lead brands to shift to a performance-marketing-led strategy, focused on short term sales results. This is often done at the expense of brand marketing, which, at first glance, with its soft KPIs and perceived difficulty in measurement, appears on the surface to be less impactful.

How Brands Are Missing Out on an Improved 30% ROI for Their Advertising Spend

Brands often allocate significant portions of their budget to video for good reason – they’re effective, can impact buying decisions in multiple ways, and can be measured with the right analytic approach.

Is Hyper-Targeting Overhyped?

Contextual targeting is enjoying a resurgence as digital advertisers look for ways to tailor ads to audiences without using potentially privacy-unsafe customer data. New regulations by governments at home in the US and abroad are driving this change, as are stricter anti-tracking rules by gatekeepers like Apple. It looks like successful behavioral and demographic targeting will only get harder in the years to come.

The Latest ROI Genome Report: Contextual Targeting Up to 2.5x More Effective Than Other Forms

We just released our latest ROI Genome Intelligence Report: Targeting Works, Except When it Doesn’t. Although targeting has long been a staple of marketing strategies, deploying it as an effective tactic can be deceptively complex.

How SharkNinja Optimized Their Marketing Investment Strategies

We sat down with SharkNinja at AudiencexScience to find out how they honed their advertising investment and how they are measuring impact now.

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