Brand Sponsorships: Vanity Play or Untapped Opportunity?
Brand Sponsorships: $9 out of every $10 spent on sponsorships goes unmeasured.
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Brand Sponsorships: $9 out of every $10 spent on sponsorships goes unmeasured.
As fans from around the world prepare for the World Cup final on Sunday, the football tournament’s many sponsors will be reflecting on their sponsorship investments during this global showcase.
With so many eyes and ears concentrated on one place for an extended period of time, the desire to cash in on the event is strong – but it will come at a cost.