Drive Growth with Commercial Analytics

Analytic Partners has been turning data into expertise, evolving beyond Marketing Mix Modeling and Multi-touch Attribution to meet the needs of brands with Commercial Analytics. This privacy-safe solution provides actionable insights from enterprise data – not just marketing data – empowering brands to make informed decisions and drive growth.

GPS Enterprise Report

Four actionable steps to collaborate and drive growth

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Align on common success metrics
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Make your measurement approach commercial
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Build trust with transparency & validation
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Look forward to optimize, track, & monitor

Read our latest guide to learn:

  • Differing points of view between the CFO and CMO
  • What success means for Finance and Marketing
  • The four actionable steps to collaborate and drive growth

Download the Guide

Why Commercial Analytics

An end-to-end solution for actionable insights and better decision-making

Holistic

Go beyond media and marketing optimization and identify all the factors that affect your business performance.

Flexible and Granular

Answer more questions, in more ways. Adapt for strategic, tactical, corporate or functional needs.

Faster

Always-on, models provide performance metrics and real world scenario planning and predictions.

Forward-looking Decisioning for cross-functional impact

Commercial Analytics provides data-driven investment recommendations to support real-time decisions

Analytics Leaders

Transparency on model specifications and derived results to support confidence in robustness and accuracy.

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Brand and Marketing Leaders

Build trust with stakeholders, forecast marketing's impact, and adapt swiftly to remain on course when circumstances shift.

Finance Leaders

Gain visibility into marketing and other commercial performance and align your investment strategy for value creation and growth.

Don't rely on Marketing Mix Modeling or Multi-touch Attribution to make forward-looking decisions. Increase performance and drive business results with Commercial Analytics.

Reach out to our team to discuss your Commercial Analytics program today.