Behind every confident decision is a marketer with commercial intelligence.

Analytic Partners named a leader in The Forrester Wave™:
Marketing Measurement And Optimization Solutions, Q1 2022

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Commercial intelligence transforms the way brands evolve.

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Our solutions place marketing at the center of the business in a way that was impossible before.

This approach uniquely replicates the customer experience by taking a holistic view of product, sales, customer and operational data, and a wide array of factors that are out of the marketer’s or the business’s control, shining a light on the effectiveness and impact of specific marketing activities.

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GPS Enterprise

Our Commercial Decisioning Platform, GPS Enterprise, analyzes various marketing, business, and external data to produce compelling growth plans with measurable results. Our platform is a single source of truth to measure and optimize contribution to revenue. It provides scenario planning, testing and optimization, budgeting, and forecasting for the world’s leading brands. Always on, always learning, always delivering.

ROI Genome

Access intelligence from 20 years of analysis and learning. It includes millions of data points from multiple industries from over 50 countries.

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Who We Are

At our core, we are problem solvers, with an endless passion for the power of analytics. Our people are change agents who thrive in challenging environments to identify and implement solutions that revolutionize decision-making.

Our team includes leaders in both marketing and data science who leverage the power of our ROI Genome and GPS-E platform and with strategic expertise for brands.

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Data Doesn’t Lie, But Your Marketing Metrics Can Mislead You


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Commercial Analytics - the new, cooler, faster, kid on the block


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Brand marketing outperforms performance marketing 80% of the time


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Discover how you can maximize the value of analytics to drive growth and strengthen customer relationships.