Turning Data into Commercial Decisioning

Adaptive marketing analytics incorporating the full range of customer, operational and touchpoint data to truly represent the customer journey

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Adaptive Platform

Adaptive Platform

Our Commercial Decisioning Platform, GPS Enterprise, measures and analyzes a wide array of marketing, business and external data.

Always on, always learning, always delivering. The platform adapts to your unique needs to deliver actionable insights you can act on.

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“We’ve established a long runway of high confidence in our ROI from marketing.”

Mallory Fetters Cox, Senior Director, Marketing

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“With Analytic Partners, we have progressed from ‘I think…’ to ‘we know…'”

Sarah Landsman Kroger, Vice President, Marketing

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“We’ve had the data to help us make better decisions and understand the drivers that will carry the business forwards.”

Christof Zanecchia VF Corp, Senior Director, Global Marketing Science

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“Rather than looking at how activities are performing in 6-month increments, we are able to understand programs’ return within 5 weeks.”

Jennifer Benkarski Hilton, Director of Marketing, Performance & Insights

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Resource

The Marketer’s Guide to Survive (even thrive) in 2023

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Resource

Brand marketing drives sales, ROI and even performance campaigns. Don’t cut it!

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Resource

How brands are missing out on an improved 30% ROI for their advertising spend.

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Blog Post

7 Hidden Costs of In-Housing Marketing Measurement

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Resource

Brand marketing drives sales, ROI and even performance campaigns. Don’t cut it!

Read the resource

Resource

How brands are missing out on an improved 30% ROI for their advertising spend.

Read the resource

Blog Post

7 Hidden Costs of In-Housing Marketing Measurement

Read the blog post

View all Resources

Transforming Marketing Decisions since 2000

Transforming Marketing Decisions Since 2000

Our talented, knowledgeable team are passionate about helping businesses use data for impactful marketing decision making.