Turning Data into Commercial Decisioning
Adaptive marketing analytics incorporating the full range of customer, operational and touchpoint data to truly represent the customer journey
Our Commercial Decisioning Platform, GPS Enterprise, measures and analyzes a wide array of marketing, business and external data.Always on, always learning, always delivering. The platform adapts to your unique needs to deliver.
We Help Global Brands Maximize Success with Impactful Marketing Decisions
“We’ve established a long runway of high confidence in our ROI from marketing.”Mallory Fetters Cox, Senior Director, Marketing
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The Marketer’s Guide to Survive (even thrive) in 2023Read the resource
Brand marketing drives sales, ROI and even performance campaigns. Don’t cut it!Read the resource
How brands are missing out on an improved 30% ROI for their advertising spend.Read the resource
7 Hidden Costs of In-Housing Marketing MeasurementRead the blog post
Transforming Marketing Decisions Since 2000
Our talented, knowledgeable team are passionate about helping businesses use data for impactful marketing decision making.