From Insights to Impact
Elevate from MMM to Commercial Analytics
Redefine Success
Transforming your business data into insights that drive action—that’s Commercial Intelligence. Our advanced technology, configured by top data scientists and marketing experts, helps you make every dollar count. With powerful forecasting capabilities and tools to accelerate your success, our platform goes beyond the old Marketing Mix Modeling (MMM) of yesteryear, enabling game-changing decisions that increase your enterprise value.
marketing ROI
growth opportunities
Commercial Decisioning Starts Here
Our approach to Commercial Analytics gives you a fast, end-to-end decision-making engine. It fuses information from marketing, sales, operations, finance, and more to provide a comprehensive picture of your enterprise. With GPS Enterprise® (GPS-E) and our team of trusted experts, you can chart a clear course to achieve commercial intelligence that empowers better business results.
Commercial
Intelligence in Action.
With GPS-E, a National Grocer saw:
25
in media returns
$100M
in incremental annual sales
Unite Your Teams
When you unify teams across your enterprise, the opportunities are boundless. Create cross-functional alignment among your leaders to coordinate data-driven decisions that boost ROI—all from a single source of truth.
Measure the financial impact of marketing activations with data-backed insights. Preserve margins while accelerating growth through multi-KPI forecasts, aligning budgets with CAC, LTV, margins, and payback periods for optimized ROI
Look beyond mix modeling to enhance performance. With effective forecasting tools and actionable recommendations, marketers can optimize strategies and spending, while proving tangible ROI to stakeholders.
With models tailored to your unique strategy and unparalleled analytics transparency, teams can confidently dive into the factors that drive our trusted insights, before sharing results with others.
Gartner® Recognizes Analytics Partners as a Leader
In their first-ever Magic Quadrant™ for Marketing Mix Modeling (MMM) Solutions, Gartner positioned Analytic Partners as a Leader – both furthest in Completeness of Vision and highest in Ability to Execute.
Our Hands-on Approach to Smarter Decisioning
We’re proud to have some of the world’s foremost experts who go beyond measurement. Our dedicated change agents embed themselves deeply in your business to drive meaningful outcomes with models that fit your unique strategies. With close collaboration, our team helps you make more profitable decisions faster.
See What’s Possible with Commercial Intelligence
All Success stories
We’ve established a long runway of high confidence in our ROI from marketing.
With Analytic Partners, we have progressed from ‘I think…’ to ‘we know…’
We’ve had the data to help us make better decisions and understand the drivers that will carry the business forwards.
It helps us react far quicker than previously possible. Our stakeholders have never been more excited about the growth we’re driving!
Grounded in Science, Powered by Expertise
Tap into thought leadership from the undisputed leader in Commercial Intelligence. Informed by our proprietary intelligence (ROI Genome), our team of marketing and analytics experts deliver actionable insights that cut through the noise to provide insights.
Beyond the Goldfish Bowl: Why DIY MMM Rarely Makes a Splash
Building your own marketing mix model (MMM) can seem enticing, but in reality, it can be more than you’ve bargained for.
United in Growth: Transforming Shareholder Value Through CFO-CMO Collaboration
Can attribution still deliver granular, actionable results? Or is now the time for forward-thinking leaders to adopt to a more unified view?
LinkedIn: Building the Case for Marketing Effectiveness
Discover how LinkedIn Ads moved beyond in-house MMM and transformed its approach to optimize investments and drive greater ROI. This exclusive Forrester® case study explores how LinkedIn moved beyond last-touch attribution to a layered measurement strategy that provides a holistic view of marketing impact.
Say goodbye to outdated measurement
Say hello to Commercial Intelligence.
With your vision and our expertise combined, your brand’s potential is unlimited. Contact us to learn more about Analytic Partners, schedule a consultation, or get answers to your most pressing questions.
