Financial Services Provider Finds Insights and Results with Unified Measurement.
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Our fi-serve clients are often looking to increase new accounts per operation, customers per total FTE, loans to deposits, mortgages opened, net interest margin and efficiency ratio. Direct mail is both and effective but also a costly tactic. How to weigh costs overall? Analytic Partners steps in using Unified Measurement strategies that balance online touchpoint attribution with channel-based data for a complete view of the truth.