Financial Services

Understanding internal and external factors—from branch presence to digital engagement—reveals what’s driving customer growth and product adoption. With comprehensive insights into media effectiveness, economic trends, and the competitive landscape via our Commercial Analytics platform, GPS-E®, financial services leaders can make informed and swift decisions that capture rate changes, enhance customer lifetime value (CLV), and boost portfolio growth.

Boost profitability and fuel growth by pinpointing the best pricing strategies for your products, markets, and customer groups. Commercial Analytics helps financial institutions match pricing to client expectations and changing economic conditions, fostering resilient, data-driven strategies that enhance margins and create lasting value for all offerings.

Leverage data-driven insights to move beyond traditional segmentation. Our Customer Segmentation solution empowers financial institutions to identify high-value customer segments, facilitating smarter targeting, personalized messaging, and optimized resource allocation to enhance acquisition, retention, and overall customer lifetime value.

Embrace a forward-looking approach that brings together data across products, channels, and markets for smarter, faster strategic decisioning. Commercial Analytics takes marketing mix modeling to the next level, enabling financial institutions to uncover portfolio, segment, and regional opportunities by clearly illustrating the impact of media investments, customer programs, and macroeconomic shifts.

Design and execute scalable in-market experiments to discover what truly drives results, whether in branches or online. Whether testing pricing strategies, product bundles, or marketing tactics, our test and learn solution delivers statistically sound, bias-minimized insights. Fully integrated with scenario planner, Agile Learning insights help financial institutions quickly pivot strategies, reduce risk, and capitalize on new opportunities across digital and physical customer touchpoints.

See how brand-building fuels immediate results and enduring customer value by keeping your financial institution at the top of customers’ minds during life’s important moments. Our Brand Impact solution helps you make informed decisions by linking brand investments to tangible business outcomes, empowering you to optimize spending, strengthen trust, and foster sustainable growth across portfolios and markets.