Commercial Analytics
Represents every aspect of the user journey as data, providing a unique and transformative lens through which brands can understand and engage with their customers.
An end-to-end solution for actionable insights and better decision-making
Commercial Analytics identifies and measures the impact and return of all your business activities. This transforms the accuracy and impact of scenario planning and forecasting. We integrate your enterprise-wide data with competitor, economic and other touchpoint data to break down silos and provide accurate and timely insights on the real impact of specific actions across the business, not just marketing.
Why Commercial Analytics
Holistic
Go beyond media and marketing optimization and identify all the factors that affect your business performance.
Flexible and Granular
Answer more questions, in more ways. Adapt for strategic, tactical, corporate or functional needs.
Faster
Always-on, models provide performance metrics and real world scenario planning and predictions.
The granularity of the outcome is much better than before! Really impressed by this quality and outcome from this modeling. actionable, insightful.
Discover the Potential
Modern Challenges Require a Measurement Evolution
Brand marketing drives sales, ROI and even performance campaigns. Don’t cut it!
Views from the front line: The top marketing investment tactics for 2023
The Marketer’s Guide to Survive (even thrive) in 2023
Don’t React, Adapt: How Analytics Can Help Organizations Thrive Amid Uncertainty
Let’s Get Started
Discover how you can maximize the value of analytics to drive growth and strengthen customer relationships.