Evaluate Every Aspect of Pricing to Increase Sales
Pricing effectively is the difference between growth and stagnation
Understanding what customers value, at what price point, ensures correct pricing and more sales. Use our Pricing Optimization tool to identify and implement the optimal price point.
Business Questions Answered:
- How should different segments and brands in a portfolio be strategically priced to drive growth?
- Are their opportunities to optimize every day and promotional price points to maintain volume yet drive profitable growth?
- What is the importance of a brand’s price gap vs. key competitors and how should this impact pricing guidelines?
- What are the most important price thresholds and the best approach to cross them?
- What is the right balance between promotion, depth of discount, and number of promotional events?
- How will a price increase affect revenue, volume, penetration and buy rate?
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Discover how you can maximize the value of analytics to drive growth and strengthen customer relationships.