Pricing as a Tool for Growth

By understanding both short-and long-term drivers of sales, pricing can be optimized to reflect the value of products and services for customers. Our advanced live-modeling tools analyze and predict the potential impact of different price points on long term revenue and growth.

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Evaluate Every Aspect of Pricing to Increase Sales

Pricing effectively is the difference between growth and stagnation

Understanding what customers value, at what price point, ensures correct pricing and more sales. Use our Pricing Optimization tool to identify and implement the optimal price point.

Business Questions Answered:

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  • How should different segments and brands in a portfolio be strategically priced to drive growth?
  • Are their opportunities to optimize every day and promotional price points to maintain volume yet drive profitable growth?
  • What is the importance of a brand’s price gap vs. key competitors and how should this impact pricing guidelines?
  • What are the most important price thresholds and the best approach to cross them?
  • What is the right balance between promotion, depth of discount, and number of promotional events?
  • How will a price increase affect revenue, volume, penetration and buy rate?

Let’s Get Started

Discover how you can maximize the value of analytics to drive growth and strengthen customer relationships.