The leader in Commercial Analytics

Founded in 2000, Analytic Partners has grown to be the independent global leader in analytic solutions. We help top-tier companies adapt to the rapidly-evolving world of data, analytics, and strategic and tactical decisioning.

The leader in measurement and optimization

The Analytic Partners Difference

The Analytic Partners Difference
  • Longstanding Partnerships

    We are true partners with our customers. We understand the ins and outs of your business and focus on long-term success.

  • Deep Experience

    We have over 20 years delivering expert consulting integrated with technology with executive stability that stands out in a volitile industry.

  • Powerful Technology

    Accurate and validated results are delivered in real time at the right time to uncover insights in your data for business impact.

  • Independent

    We’re privately held with an unbiased approach and honest perspective; we have no conflicts or vested interets.


Certified Women-Owned Business


Forrester Wave Leader


EY Entrepreneur Of The Year®

Our Leadership Team

A photograph of Nancy Smith President and CEO

Nancy Smith

A photograph of Omar Dennis Chief Strategy Officer

Omar Dennis

A photograph of Hong Jin Chief Science Officer

Hong Jin

A photograph of Peter Kutrubis Vice President, IT

Peter Kutrubis

A photograph of Maggie Merklin Chief Customer Officer

Maggie Merklin

A photograph of Fleur Sohtz Chief Marketing Officer

Fleur Sohtz

A photograph of Alexis Terrazas-Perez Chief People Officer

Alexis Terrazas-Perez

A photograph of Luis Vacanti General Counsel

Luis Vacanti

A panel of partner logos

Our Partnerships

Our partnerships provide you with privileged access to powerful data and technology. You’ll increase customer understanding and leverage a wide marketplace of integrated offerings.

Transforming Marketing Decisions since 2000

Transforming Marketing Decisions since 2000

Our talented, knowledgeable team are passionate about helping businesses use data for impactful marketing decision making.