Analytic Partners named a leader in the Forrester Wave

Analytic Partners is named a Leader, having received the highest overall scores across 35 criteria, including topping Technology Platform, Product Vision, Support, and Methodology
Real Marketing Measurement is more than just an ROI scorecard

MMM and MTA no longer fit for purpose
The diversity of marketing activities and the proliferation of media and channels has made measurement more important, but also more complex.
Today brands need a pioneering measurement approach that ingests enterprise, competitive, economic, touchpoint and other data to provide real-time, actionable, forward looking insights that improve customer connections and drive growth.
Business Questions Answered:
Relying only on easily measurable data in Marketing Mix Modeling can lead to poor decisions. Analytic Partners' ROI Genome shows that most media's effect is not immediate. Any marketing mix must factor in the response over subsequent days and weeks following exposure and overall halo effects. Media exposures may drive immediate incremental conversion, but much of its influence is often misunderstood or misattributed in the short and long term. Therefore, a holistic view of media effectiveness, including the long-term effects and indirect impacts, is necessary for an accurate and effective Marketing Mix Modeling strategy.

Additional Resources

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Customer StoriesLet’s Get Started
Discover how you can maximize the value of analytics to drive growth and strengthen customer relationships.