Marketing Mix Modeling

Understand the ROI of your spend and improve business impact.

Group gathered talking marketing mix modeling

Analytic Partners named a leader in the Forrester Wave

Analytic Partners is named a Leader, having received the highest overall scores across 35 criteria, including topping Technology Platform, Product Vision, Support, and Methodology

Real Marketing Measurement is more than just an ROI scorecard

PROPHET long-term impact screen of GPS Enterprise

MMM and MTA no longer fit for purpose

The diversity of marketing activities and the proliferation of media and channels has made measurement more important, but also more complex.

Today brands need a pioneering measurement approach that ingests enterprise, competitive, economic, touchpoint and other data to provide real-time, actionable, forward looking insights that improve customer connections and drive growth.

Business Questions Answered:

Additional Resources

Commercial Analytics – the new, cooler, faster, kid on the block

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Marketing budgets: to cut or not to cut is not the only question


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VF Christof Zanecchia case study

How VF Corporation used marketing analytics to seize market share

Customer Stories

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Discover how you can maximize the value of analytics to drive growth and strengthen customer relationships.