Don’t Guess, Test: Use data to evolve for a changed world
Why do I need this?
Analytic Partners’ Agile Learning supports data-driven decision making by designing sophisticated tests that provide accurate and faster results and validations on a wide range of hypotheses. As a module of GPS Enterprise, Agile Learning is an integrated part of our holistic platform for data, analytics, and decisioning.
How does it work?
Built upon the foundation of Commercial Mix Modeling with proprietary algorithms and intelligence from ROI Genome, Agile Learning goes beyond traditional test/control comparisons to capture and quantify current complexities, measure multiple KPIs and better deal with bias and contamination. Actionable insights feed back into your holistic commercial mix model to forecast expansion of tested strategies.
What makes it effective?
By leveraging a holistic understanding of marketing and non-marketing drivers, organizations are better positioned to face market challenges and improve business performance.
How do I optimize during and following market disruptions?
What will be the impact of creatives, messages, or touch points?
How does response vary across my target audiences and segments?
How will increases or decreases in marketing investment impact my business?
What can I expect of new and emerging channels, small scale, and local activities?
What are optimal pricing points, offers, or depth of discounts?
Analytic Partners can help your business adapt.Contact