Agile Learning
Test and learn to turn insights into action confidently. With Agile Learning, you can rapidly design, execute, and analyze the impact of key business experiments to optimize investments, drive growth, and make better decisions.
Test Smarter. Act Faster. Grow Stronger.
Break free from uncertainty. With Agile Learning fully integrated into our Commercial Analytics solution, you can quickly design accurate and scalable experiments to validate their impact on critical KPIs. Our self-service, stand-alone solution minimizes bias and contamination, controls for external market factors, and seamlessly integrates results into actionable budget planning scenarios.
Real Brands.
Real Growth.
All Success stories 
Agile Learning bridged the knowledge between the Performance Marketing team and our statisticians. That was really important when it came to building out our hypothesis, gaining alignment and then determining the KPI’s that were needed to be able to prove or disprove that hypothesis.
Achieve Commercial Intelligence with Our Industry-leading Solution
Experimentation is a foundational pillar of measurement and the development of effective business strategies. Learn more about how Agile Learning enhances Commercial Analytics and why Analytic Partners is recognized as a leader in the 2024 Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions.
Solution
Iterate Experiments to Accelerate Results
Move quickly from learning to optimization with Agile Learning, seamlessly integrated into our Commercial Analytics solution. Discover opportunities and leverage insights from your Commercial Analytics models and ROI Genome® for a comprehensive view of business performance. By incorporating testing results directly into budget planning, you can swiftly optimize for growth.
Commercial AnalyticsPlatform
Power Agile Decisions with GPS-E®
Combine the power of advanced analytics and comprehensive testing with GPS-E. Our integrated Agile Learning solution helps you design experiments at any scale with optimized test and control sets. Assess potential impacts on KPIs and customer segments while reducing contamination between groups. Import results and opportunities into your budget and scenario planning tools for agile strategies that enhance performance – all within one adaptive platform.
GPS Enterprise®Expand Your Intelligence
Discover the breadth of intelligence and depth of insights you will gain with GPS-E.
FAQs
Agile Learning
Agile Learning allows finance, marketing, and operations teams to confidently test and quickly validate geo-, store-, and audience-based experiments, including:
- Incrementality testing
- New creatives, messages, or touchpoints
- New channels, tactics, or geos
- Pricing strategies and promotional offers
- Operational changes like store remodels, inventory adjustments, or product launches
It’s ideal for navigating disruptions, helping you quickly identify opportunities and risks during market shifts.
Agile Learning significantly reduces bias by carefully selecting test and control groups based on multiple business-driving factors. It accounts for external influences such as weather conditions, competitor actions, or shifts in category dynamics. By adjusting for these uncontrollable factors, Agile Learning ensures your results accurately reflect the actual impact of your tested strategies.
Yes. Agile Learning enables you to design and conduct experiments at virtually any scale your business requires—ranging from individual customer segments and store-level analysis to broader DMA, state, or regional-level tests. This flexibility ensures your experiments match your strategic goals and operational realities.
Results from Agile Learning are both immediate and actionable. Insights flow directly into the Commercial Analytics platform, allowing you to rapidly interpret test outcomes and seamlessly incorporate these insights into budget planning and optimization scenarios, enabling swift and informed business actions.
Agile Learning is fully integrated within our Commercial Analytics solution. It feeds test insights into our advanced predictive models and leverages the ROI Genome intelligence layer, enriching scenario planning and forecasting capabilities. This integration provides a comprehensive view of your business, ensuring data-driven decisions that optimize short-term performance and long-term growth.
Say goodbye to outdated measurement.
Say hello to Commercial Intelligence.
With your vision and our expertise combined, your brand’s potential is unlimited. Contact us to learn more about Analytic Partners, schedule a consultation, or get answers to your most pressing questions.
