Brand Impact
Balance your brand marketing and performance marketing investments with actionable insights into both short-term and long-term revenue.
Quantify the monetary impact of brand on business performance
Brand Impact integrates multiple, full-funnel KPIs into a Commercial Analytics program to measure marketing’s short-term and long-term impact on sales.
This enables companies to balance different brand and performance objectives to optimize revenue and shareholder value. Finally, marketers can connect brand metrics to hard currency.
Why Brand Impact
Get On Demand Insights
Access an easy-to-use dashboard within GPS-Enterprise to understand which marketing channels are driving your brand performance, and view both short- and long-term ROIs.
Balance Investment Strategy
Analyze different scenarios in the platform and optimize for different short- and long-term brand investment strategies.
Access Robust Data Sources
Leverage first and third-party data assets for Brand Impact measurement. In addition, get easy access to brand metrics through our partnerships with YouGov and Google.
Customer Story: multinational technology leader
Brand Impact identifies an additional $200MM in revenue opportunity.
The marketing team at a Fortune 100 company did not have a way to prove that shifts in brand perception through advertising investment deliver financial return over the long-term.
Brand Impact, combined with Commercial Analytics, was able to measure short- and long-term ROI for advertising over a period of two years, identifying an additional $200MM in revenue earned through advertising across television and digital channels.
Your work and insights are making it possible for us to embark on marketing ROI conversations with our CFO and beyond, driving impact we had only dreamed about a few months ago.
ROI Genome
Use 20+ years of collective intelligence for reference points, white space opportunities, and additional perspective for your brand.
Frequently asked questions
- What are the drivers of brand metrics, and how can I grow my brand’s health?
- How do I quantify the long-term impact of each of my channels as compared to short-term impact?
- Which brand metrics are leading indicators of sales?
- How should I balance spend to maximize short and long-term goals?
Additional resources
Brand vs Performance
Blog
Analytic Partners Integrates YouGov Into Its Commercial Analytics Solution
Newsroom
Brand Impact Solution
BriefLet’s Get Started
Discover how you can maximize the value of analytics to drive growth and strengthen customer relationships.